Castles in the air? The mediating role of managerial cognition in the adoption and innovation of business models triggered by emerging digital technologies
The purpose of this research was to investigate the mediating role of managerial cognition in the adoption and innovation of business models triggered by emerging digital technologies. Firstly, we explored how managers cognitively conceptualize emerging digital technologies (i.e., Artificial Intelligence, Blockchain, Cloud Computing, Internet of Things and Big Data, and the Metaverse) as enriched