New study: “Communication skills more important than cultural skills”
Published 19 January 2015 Susanna Magnusson, researcher in strategic communication at Lund University, Campus Helsingborg, investigated Räddningstjänsten Syd’s communication initiatives to increase its credibility. A few years ago, you could read in the newspaper about how youths threw stones at the emergency services when they intervened in Rosengård in Malmö. The emergency crews were at a loss.
https://www.isk.lu.se/en/article/new-study-communication-skills-more-important-cultural-skills - 2025-03-15