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This paper investigates the use of Ancient Greek imagery in the marketing of male grooming products. Based on a case study of the cosmetics brand HOMMER, the paper analyses how elements such as scent and product ingredients combined with a visual profile and storytelling, provide consumers with elements for an experientially based identity creation. Based on psychological and archaeological theory
Introduction to modern literary uses of Homer
To investigate the symbiotic interaction of Trichoderma harzianum Rifai on Chenopodium quinoa Willd. in isolation, we studied axenic co-culture of the T. harzianum isolates T-22 and BOL-12QD and the C. quinoa cultivars Kurmi and Maniqueña real. Neither T-22 nor BOL-12QD affected seedling growth during two days of co-culture in the early growth phase of rapid primary root extension. However, after To investigate the symbiotic interaction of Trichoderma harzianum Rifaion Chenopodium quinoa Willd. in isolation, we studied axenic co-culture of the T. harzianum isolates T-22 and BOL-12QD and the C. quinoa cultivars Kurmi andManiqueña real. Neither T-22 nor BOL-12QD affected seedling growth during two days of co-culture in the early growth phase of rapid primary root extension.However, after lon
When it comes to intelligent and informative writers, political poetry is a furor. It is also natural, if we take into account that people have less and less experience, that traditions and beliefs die, while their ideologies and political correctness are gaining ground. So what about the new literature, if not about small obsessions, narcissism and boldness? Only geniuses can escape the fold of t
Margento's "computationally assembled" anthology (Raluca Tanasescu, Chris Tanasescu, Marius Surleac, Vaibhav Kesarwani, Diana Inkpen) has a bilingual title with different appearances: once "US" Poets Foreign Poets, then "New Poets". The first time is "foreign", the second time novelty. It is clear that the volume appearing at FrActalia Press in 2018 is a step further on the development of digital
During the last decades, the methods for intuitive task level programming of robots have become a fundamental point of interest for industrial application. The paper in hand presents SkiROS (Skill-based Robot Operating System) a novel software architecture based on the skills paradigm. The skill paradigm has already been used and tested within the FP7 project TAPAS, and we are going to use it in s
During the last decades, methods for intuitive task level robot programming have become a fundamental point of interest for industrial applications. A robot programming framework is needed to facilitate task-level programming of mobile manipulators, e.g. by providing the robot with a set of movement primitives and skills. Robot skills have already been used and tested successfully within the FP7 p
Cognitive robots have started to find their way into manufacturing halls. However, the full potential of these robots can only be exploited through an integration into the automation pyramid so that the system is able to communicate with the manufacturing execution system (MES). Integrating the robot with the MES allows the robot to get access to manufacturing environment and process data so that Cognitive robots have started to find their way into manufacturing halls. However, the full potential of these robots can only be exploited through an integration into the automation pyramid so that the system is able to communicate with the manufacturing execution system (MES). Integrating the robot with the MES allows the robot to get access to manufacturing environment and process data so that
The requirement of flexibility in the modern industries demands robots that can be efficiently and quickly adapted to different tasks. A way to achieve such a flexible programming paradigm is to instruct robots with task goals and leave planning algorithms to deduct the correct sequence of actions to use in the specific context. A common approach is to connect the skills that realize a semanticallhe requirement of flexibility in the modern industries demands robots that can be efficiently and quickly adapted to different tasks. A way to achieve such a flexible programming paradigm is to instruct robots with task goals and leave planning algorithms to deduct the correct sequence of actions to use in the specific context. A common approach is to connect the skills that realize a semantically
