Online vs. Traditional Travel Agency: What influence travel consumers choices?
The tourism industry is constantly growing. It has provided millions of people worldwide with jobs and careers opportunities and it has been shown in many studies that people travel much more these days than ever before (Doswell, 1997, p. 4-5). Furthermore, the entry and rise of Internet and the e-commerce have made it possible for today’s generation to book their trip online. However, there exist
