Implicit attitudes and ambivalent sexism predict appreciation of sexist humour
The present study sought to investigate whether implicit gender attitudes and ambivalent sexism predict the appreciation of sexist humour. A computer-timed Brief Implicit Association Test (BIAT) was used to measure participants’ (N = 83) implicit gender attitudes. Explicit gender attitudes were measured with a Swedish version of the Ambivalent Sexism Inventory (ASI). Four short stand-up comedic vi
