Icons of Change: Exploring the Evolution of Iconic Assets in the Luxury Sector
Abstract Title Icons of Change: Exploring the Evolution of Iconic Assets in the Luxury Sector Date of Seminar 31-05-2024 Course BUSN39 Degree project in Global Marketing Authors Rebecca Elizabeth Aharon & Dakota van der Horst Supervisor Mats Urde Keywords Iconic assets, brand identity, brand evolution, symbolism Purpose The purpose of this thesis is to get a comprehensive understanding of how
