"You Have to Learn How They Tick" - A Qualitative Thesis about Payment Behaviour, Trust and Corporate Reputation
I want to find out whether it is possible to draw any connection between payment behaviour and corporate reputation on a business-to-business level or whether it is rather trust that is effected and if so in both cases how and why. My qualitative research has an inductive approach and has been done by using an unstructured interview technique. I have used Chun’s definition of corporate reputation
