Traceability at Skånemejerier, Consumer Attitudes & Opportunities for Commercialization
Skånemejerier is a dairy cooperative in the region of Skåne in southern Sweden. It collects milk from roughly 500 farmers around the region on a daily basis. Skånemejerier has developed an IT system that allows end consumers to ‘trace’ their milk to a number of farms that each have contributed to the milk in a specific milk carton. There is a code on the top of Skånemejerier milk cartons which is