DIGITAL MONSTERS: An empirical analysis of the effect of increasing e-commerce on firms and markets in Sweden
The aim of this thesis is to develop an understanding of how Swedish retailers selling goods on the consumer market and the competition among them have been affected by the growth of e-commerce between the years 2007-2015. Firm specific data from 133 firms have been used together with market specific data estimated from 6850 firms to analyse why some firms do better than others, and which decision
