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The fast pace of digitization in the retail landscape has revealed serious challenges for retailers. With the rise of new touchpoints in customer journeys, retailers have to provide memorable experiences to retain and attract new customers. Literature concerning the role of omni-channel shopping experience and how retailers maximize the omni-channel shopping experience by considering different tou
Genom en komparativ studie av köp- och säljplattformarna Blocket och Facebook Marketplace har unga vuxnas resonemang kring sina val av internetbaserade köp- och sälj plattformar undersökts. Det med ett övergripande syfte att skapa ökad förståelse för hur en köp- och säljplattform strategiskt kan arbeta med sin kommunikation för att attrahera användare. Utifrån en analys av data insamlad genom virt
Denna studie syftar till att bidra med kunskap kring hur organisationer som blir måltavla för kritik från en stark social movement kan använda kriskommunikation för att minimera skadan på sitt rykte, då ett minskat förtroende från intressenterna kan få allvarliga konsekvenser för organisationens förmåga att uppnå sina övergripande mål. Studien baserades på en kvalitativ fallstudie utifrån ett flerThis study aims to contribute with knowledge of how organizations that are criticized by a strong social movement can use crisis communication in order to minimize reputational damage. Reduced stakeholder trust can have serious consequences for the organization's ability to achieve its overall goals. The study was based on a qualitative case study with a multivocal approach on an organizationa
During this project, flows of textile waste in Sweden were mapped and analysed. Much of the information in the report was based on a literature review performed in the beginning of the project. It was concluded that textile waste should firstly be re-used, thereafter recycled and as a last option incinerated. Turning textile waste into biofuel is not a reasonable option compared to incineration wi
Titel: Självledarskap eller självförledarskap - en kvalitativ studie om individens strävan efter självförbättring. Nivå och kurs: Kandidatuppsats vid Institutionen för Service Management och tjänsteveten- skap, Lunds Universitet, Campus Helsingborg, KSMK65 Service Management: Examensar- bete för kandidatexamen, VT 2018, 15 HP. Författare: Elenor Mårtensson och Johanna Thomsen Handledare: Johan Alv
This study describes three young men and four young women and their quest for identity in a culture they, for many reasons, never seriously considered to be their own. The aim of the study was to find out, through interviews, what characterizes the culture of individuals identified as “blattar”, individuals with a cross-cultural background growing up and living in Sweden. We wanted to find out wha
This essay examines in what ways the United Kingdom’s exit from the European Union negatively affects the status of English as a lingua franca in Europe, if at all. I theorize that English will continue to play a major part in the lives of regular Europeans in the future, but that politicians and other public figures in Europe may push for a change in language policy and language planning in order
Hushållsberedskap för översvämningar – hur ser den egentligen ut och varför? Översvämningen i Malmö 2014 visade sig vara den enskilt största faktorn till den hushållsberedskap som finns i Malmös högriskområden, tillsammans med tidigare erfarenheter av andra översvämningar. Hushållsberedskapen är viktig för det enskilda hushållet men de mest utsatta hushållen är beroende av kommunens mer omfattandeAs global warming and more extreme weather makes the threat of flooding more prominent, it is vital to identify what can be done and by whom. The individual household preparedness is a big factor that this study aims to evaluate. The core of this study includes interviews with people living in high-risk areas for flooding in Malmoe, Sweden. The aim was to map out the motives behind the preparednes
Religionsfriheten är central i de mänskliga rättigheterna och inbegriper rätten att konvertera, det vill säga byta religion. Denna frihet är dock inte självklar överallt utan en person kan behöva söka internationellt skydd, asyl, om denne riskerar förföljelse, omänsklig behandling eller dödsstraff på grund av sin religiösa övertygelse i sitt ursprungsland. Vid asylutredning i Sverige där konversio
In this work company announcements of blockchain name changes are empirically analysed to obtain a sense of how markets value the blockchain technology. This “blockchain effect” is analysed using an event study in order to calculate cumulative abnormal returns for multiple event windows. The “blockchain effect” generates cumulative average abnormal return of 58 percent for the five days surroundin
Traditionally, work on road safety analysis is based on accident statistics, but usually not in a structured and systematic way. Accident statistics provide an indicator of which sites are prone to personal injuries but do not represent an adequate indicator for assessing the road safety situation of the sites. This master thesis has been developed in order to create an understanding that preventi
Any reading of ecological literature suggests unprecedented ecological losses due to human-induced climate changes. A pervasive emotional response to that is ecological grief. In Western cultures of unsustainability this remains largely unrecognized, which is indicative of their way of thinking and relating with Nature. According to the ecofeminist Val Plumwood it is the Master Identity (MI) at th
Bara var femte ung vuxen som cyklar i Malmö använder cykelhjälm, trots att vi alla känner till farorna som det innebär. Hur kommer det sig att det är så socialt accepterat att ta den här specifika risken? Vad är det som formar vårt beslut att inte använda cykelhjälm? I den här studien närmar vi oss de underliggande attityder som folk ibland hänvisar till när de försöker svara på frågan “varför anv
Denna rapport är en brandteknisk riskvärdering av Ljungsätra äldreboende, beläget i Ljungby. Byggnaden uppfördes 1973, och består av 3 lägenhetshus med vardera 3 våningar sammanbyggda med en enplans-byggnad där stödjande verksamhet finns. Lägenhetshusen byggdes ut med en fjärde våning 2002. Vid ett platsbesök identifierades lägenhetshusen som de mest sårbara för en brand och efterföljande utrymn
This thesis investigates how to fulfill the Narrow Band - Internet of Things (NB-IoT) specification for a fully integrated transceiver in the phase locked loop's (PLL) perspective. Designing a fully integrated transceiver, integrating a power amplifier (PA) is challenging as it leads to frequency pulling of the voltage controlled oscillator (VCO) in the PLL, deteriorating the performance. By i
Artificial intelligence is breaking new grounds each year and one of the most promising and extensively researched area of study in the field is the artificial neural networks. In this project, artificial neural networks are designed to help medical staff in estimating at an early stage what risk a patient has of developing serious postoperative complications after having undergone an oesophageal
The goal of this thesis is to design an artificial neural network for self-driving vehicles in regards to steering the vehicle. The performance of the networks is evaluated on a simulated race track in addition to more conventional metrics such as cost/loss. In the main part of the project the networks were trained on data from real-life driving and validated/tested on simulated data, which is an
The purpose of this thesis is to examine how the European Union through its cultural program “Creative Europe” is constructing and promoting a transnational European identity. In the context of humanities and European Studies this can be seen as relevant in the sense it is the study of man as a cultural being, as well as it is stated in Merriam-Webster dictionary “humanities plural : the branches
The Tröger’s base molecule has a unique V-shaped cavity and can be fused together in a linear fashion to create either tubular structures or zigzag structures. These structures could be applicable in for example catalysis. The Tröger’s base scaffold is easily functionalised with different side-groups and therefore has a wide range of applications. Previous research in the Wärnmark group had led to
The aim of the study is to research preschool teacher’s understanding and way of talking about ethnicity and diversity in two different municipalities. The design of the methods performed for the study was qualitative and seven interviews have been done to gather empirics. The interview guide was semi-structured in order to be able to keep a flexible approach through the interviews. The result sho
