Digital veganism : en studie av veganska företags marknadsföring och kommunikation i sociala medier
This thesis focuses on how vegan companies digitally market themselves on social media (Facebook, Twitter and Instagram). Three vegan companies were chosen to collect data from: Oatly, Anamma and Bulldog. The questions guiding this thesis are: 1) Which types of digital marketing do the companies use in their social media posts? 2) How do the companies communicate with their consumers and followers
