This thesis examines the use of storytelling in advertising from a rhetorical perspective. Specifically, stories told in IKEA’s recent advertising campaign Där livet händer (Where life happens) will be analyzed. The purpose is to propose a way in which to analyze identification in storytelling. Departing from a Burkean perspective, building on Black’s concept of the second persona and Burke’s dram

Köpcentra är ofta städade och snygga vilket gör att man som besökare inte tänker på allt avfall som kan uppstå. Men hur hanterar köpcentra, mer specifikt NOVA Lund, allt avfall som uppstår? Denna studie går till botten med vad som är rätt åtgärd att ta för NOVA för att kunna växa, men ändå klara av det ökade trycket av avfall. Detta genomfördes eftersom NOVA Lund vill uppgradera sitt nuvarande avfIn this study an evaluation of the ways in which the shopping mall NOVA Lund can improve its current waste management practices was conducted. This was done because NOVA plans to upgrade their waste management system. A survey was conducted where the staff of the 68 stores and 7 restaurants were inquired on the current system. The stores were asked to rank what kind of waste they encounter the mos

The use of temporary agency workers (TAWs) has grown over the years, and previous research shows that TAWs do not always have time to create interpersonal relationships, experience unequal work tasks, and perceive a lack of social support within the organization. Hence, this study aimed to investigate to what extent perceived organizational support (POS) from the client organization and the percep

Physical phenomena that are unexplained by the Standard Model (SM) of particle physics, are the subject of the area of research known as physics Beyond the Standard Model (BSM). BSM physics contains many Dark Matter (DM) theories which have emerged; from particles such as axions, neutrinos, and Weakly Interacting Massive Particles (WIMPs), to primordial black holes and others. The range of exper

En stor del inom utvecklingen av nya produkter är test och validering. Denna process kräver användning av dyra och stora testsystem. På grund av dessa faktorer är det viktigt att maximera användningen av dessa testsystem. Till följd av detta har ett övervakningssystem utvecklats av test- och validerings-avdelningen på BorgWarner i Landskrona som kan läsa driftstatus (Till exempel på och av) av visA large part of developing products is the testing and validation of the new products. This process requires expensive test systems and a great deal of time and space. Because of these factors it is very important to maximize the usage of the test systems. Therefore, a monitoring system has been developed by the test and validation department at BorgWarner Landskrona that can read the operational

The aim of this thesis is to develop knowledge and identify legitimacy attempts for green brands to construct themselves in order to circumvent greenwashing challenges. The researcher studied the promotional content of Patagonia and the Slovenia destination brand (I Feel Slovenia) based on a pragmatic and moral legitimacy framework, supported by narrative analysis. Results showed that green brands

During uncertain periods, regulators have been known to restrict the ability to short sell in markets. The stated reason is to help calm the markets and to reduce the volatility. The purpose of this paper is to examine if this stated goal was achieved by the regulators during the Eurozone crisis and the Covid-19 Pandemic, as well as comparing the impact on volatility for these two periods. This is

The aim of the following study is to examine the legal status in Sweden in relation to Onlyfans as well as examining social norms surrounding the platform. The questions at issue regard Onlyfans and the content that creators sell there, in relation to the social norms regarding prostitution. This study also reviews how the content on Onlyfans could be interpreted as selling sexual services in acco

The exemptions in the public interest in Article 132 of the VAT directive constitute independent concepts of Community law whose purpose is to avoid divergences in the application of the VAT system from one Member State to another. In deciding whether a good or service is exempt the case law of the CJEU has established two main principles, the principle of fiscal neutrality and the principle of st

The French gilets jaunes (yellow vest) protest movement, sparked by a planned carbon fuel tax in 2018 is marked by numerous injuries and mutilations of protesters by police, and characterised by a shift towards a more confrontational protest policing strategy. Viewing protest policing and police violence as interlinked with political processes, this thesis explores the question of how the boundari

Idag finns tekniken och verktygen för att ta fram siffror, men vad siffrorna egentligen betyder och hur de ska förstås för att skapa värde är däremot tvetydigt. Syftet är att bidra med djupare förståelse för hur insamlad kunddata tillför värde till aktörer i dagligvaruhandeln. Metoden för denna uppsats är baserad på kvalitativa intervjuer med ett fallföretag i dagligvaruhandeln. Studien har en ind

Objective: Based on the theoretical model of post-traumatic growth (PTG) and the Positive Memory-PTSD model, this study aims to investigate the main and moderating effect of different characteristics of positive memory on the mediating effect of deliberate rumination on the relationship between event centrality and PTG of emerging adults during the COVID-19 pandemic. Method: 253 emerging adults (7

As information technology has grown and evolved, so has the need of securing the information. It is important to evaluate both the security of systems and the methods which are used for the evaluation. One method for finding security vulnerabilities in a system is penetration testing. The goal of this thesis is to evaluate some tools and methods for penetration testing. The methods were examined

Astronomiska tecken tyder på att det mesta av materian i universum inte är av den vardagliga typ vi möter på jorden, som noggrant beskrivs av standardmodellen för fysik. Att introducera denna nya substans är användbart för att lösa astrofysiska problem genom den stora gravitationella dragningskraft som denna materia har. Namnet mörk materia får den genom att det inte verkar påverkas av ljus och anThe Light Dark Matter eXperiment (LDMX) is a proposed fixed target experiment at SLAC's LCLS-II electron beamline that will attempt direct production of sub-GeV dark matter, measurable through a missing momentum and missing energy signature. An initial run of LDMX is planned at 4 GeV beam energy, for which a study on LDMX's capabilities to separate dark matter production events from the s

Maintaining engaged employees has become a key issue for organizations in recent years, as millennials have become the largest generation currently active in the work life. Recently, Covid-19 pandemic forced marketing agencies in Finland to start working in-remote, posing even bigger challenge for engagement in these organi- zations. Using the theoretical framework of social exchange, this thesis

Heavy road freight transports in Sweden are responsible for a significant portion of national greenhouse gas emissions. Earlier research has looked at the purchasing process of transports in a business-to-business context and established its importance for limiting environmental impact. This thesis’ purpose is to study purchasing criteria related to the climate and explore the potential use of emi

I takt med att samhället blir allt mer digitaliserat har ett tryck etablerats på offentlig sektor att transformeras digitalt. Den digitala förvaltningen har kommit att kallas e-förvaltning och digitaliseringen sker här i vågor. Den senaste vågen har inneburit e-tjänster och automatisering. I samband med detta har kommuner vänt sig till RPA för en lättare automatiseringslösning i sina processer. I

Syftet med föreliggande studie är att kartlägga hur platsannonser för den kvinnodominerade yrkesgruppen HR-specialister idag är formulerade när det gäller efterfrågade personliga egenskaper. Syftet är vidare att analysera om dessa egenskaper är könskodade samt att kartlägga vilka konsekvenser som kan uppstå för företag och den sökande om de efterfrågade personliga egenskaperna i platsannonser form

There is no consensus on how to define and measure green growth. Consequently, we can neither state if growth is actually green nor econometrically explore important questions such as what determines green growth. This thesis takes a three-step approach to move one step closer to a unifying longitudinal cross-country measure of green growth. It analyzes how green growth has been quantitatively mea

This paper sought to examine the experiences of an intimate partner violence policy, created in order to spread both awareness and implications to act among residents of apartment communities. The initiative, called Huskurage, has been introduced in a Swedish crime prevention context. When implemented, the policy engages neighbors to look out for each other. Our study scrutinizes the experiences o