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Over the last decade, the use of green marketing strategies has increased. Especially the use of environmental cues in an advertisement. While there have been a variety of studies on environmental cues and how this influences purchase behavior and corporate image, there is less research on how individual traits and environmental cues influences Millennials’ attitudes towards environmental advertis

Reproductive rights are an immanent part of human rights. In this thesis, I have conducted seven semi-structured interviews with Polish pro-choice and pro-abortion activists. Through the lens of multiple methods including interviews, participant observation, reflexivity, analysis of online and offline data I addressed questions on the activists’ perception of their roles and their assessment of th

The purpose of this dissertation was to examine and analyse previous employees' and volunteers’ views of the problems that may arise within a social enterprise as a result of its competing institutional logics. The studied social enterprise was chosen mainly due to personal contacts but proved to be an interesting example of an organisation with contradictory aims and operations. Qualitative i

The main objective of this paper is to assess the impact of migration on exports as well as imports, and more specifically, the effect of the Iranian diaspora on trade between their home and host countries. The lifting of the economic sanctions, which was followed after the “Joint Comprehensive Plan of Action”, on Iran throughout 2016 and 2017 is used as a natural experiment to analyse if there is

The purpose of this study was to investigate senior citizens’ experiences of the isolation during the Coronavirus pandemic and their perspectives on their own role and identity during the same periodof time. The empirical data consisted of 15 articles which all expressed seniors’ viewpoints, published between 2020-03-16 and 2020-05-11 in ten different Swedish newspapers. The study’s methodological

I denna studie ser vi närmare på varför människor som ägnat sig åt brottslighet har lämnat den kriminella karriären bakom sig. Studien avser även att undersöka vilka svårigheter som kan ha uppkommit för dessa människor efter de har haft en fängelsevistelse. Syftet är att urskilja vilka omständigheter som kan ha påverkat före detta kriminellas karriärer och sedan undersöka vad som hänt efteråt.

This master's thesis presents a qualitative analysis of the activity played out by the users in the physical library room. The study focuses users different activities and therefor also some of the activities made by librarians. The aim of this study is to put light on the activity played out by the user of the physical room at the local library. More precisely two smaller library rooms locat

This thesis is using the example of Abercrombie & Fitch’s handling of presentational change caused by a crisis in annual reports. The company was accused to discriminate employees and customers on grounds of distinction of human beings, their appearance and ethnic backgrounds. Fairclough’s approach of critical discourse analysis is used as a theoretical and methodological framework to uncover

The purpose of the study is to investigate how staff in the home care service in a medium-sized municipality experience that control and surveillance affect their professional practice. The survey method was qualitative semi-structured interviews with five employees in the home care service in a medium-sized municipality in Sweden. The results have been analyzed through theories of disciplinary po

As people and organizations make themselves more vulnerable on the internet, there is a significant increase in cybersecurity threats. Due to this, organizations and individuals think more about their actions online. However, organizations are constantly improving their methods, when handling confidential data and are developing an understanding of protecting consumers from such exposure. This res

The aim of this study is to contribute to the existing literature by investigating what to our knowledge is a previously unexplored area, namely if the 1918 Influenza Pandemic - the Spanish flu - had an effect on global trade. The Spanish flu is estimated to have killed 17-100 million people between 1918-1920 (CDC NCIRD, 2018; Roser, 2020). However, the macroeconomic impact of one of the deadliest

The concept of Industry 4.0 is widely discussed among scholars and business leaders alike. Being able to adapt to this fourth industrial revolution is argued by many as necessary to stay competitive and to be profitable. Many companies today, however, have production lines built on legacy systems, as well as their own unique product challenges. This study aims to overcome these challenges by explo

Standardmodellen är teorin som beskriver tre utav de fyra fundamentala naturkrafterna, och Standardmodellens komplettering har hittills varit partikelfysikens största prestation. Modellen integrerar fysikens mest elementära partiklar och deras interaktioner till en och samma teori. Den kan exempelvis beskriva universums tillstånd en kort stund efter den stora smällen, eller varför protonen inte kaDark matter is the greatest mystery of modern particle physics and cosmology. Although an overwhelming amount of observational cosmological evidence has pointed towards a dark sector, only its gravitational effect has been experimentally confirmed. Currently, no other properties of dark matter are known, including its mass, interactions else than gravitational and potential mediators between dark

With the progress seen in recent years, and especially since the beginning of the decade towards a more globalized world, airlines have gained special relevance as key players in this new game field. Then role they play is fundamental to guarantee that industries and individuals can move freely around the world, enabling many economic processes to succeed. Academics have studied, among other thing

There is a heated debate on what teaching practices should be used to foster the skills students need for the current and future workplace. The 21st-century skills movement, among others, argue that 21st-century skills such as creativity, critical thinking, and collaboration should be actively taught to students using more modern teaching practices (for example students working in small groups and

With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. In recent years, the service sector has grown steadily

Cross-presentation is an essential mechanism of the immune system when it comes to fighting viruses and tumors. Oropharyngeal cancer (OPC), which can affect tonsillar tissue, is highly associated with high-risk human papillomavirus (HPV) infections and CD8+ T-cells directed towards killing HPV-infected cells could prove to be a promising treatment of HPV-induced OPCs. In this study, the expression

This paper examines the use of history on the website This is the Real Spain run by the Spanish nation branding project España Global. With the use of narrative analysis, articles about the history of the country are studied in order to bring clarity to how history is used to legitimize Spain and strengthen its economy. The paper investigates what positive image the country wants to promote about

Nation-wide access to sustainable energy is central to socio-economic development in Malawi. It is particularly challenging in rural areas where a significant amount of the population does not have access to energy, let alone sustainable energy. Nonetheless, renewable electricity deployment is slowly increasing in rural Malawi and manifests itself on the local, national as well as the internationa

This examination approaches the field known as fat studies, which by critical problematisation challenges the dominating view of the fat body. Using the discourse analysis What´s the problem represented to be? problem representations regarding body weight, health and weight loss surgery by the association HOBS (Hälsa oberoende av storlek) and the project Feta tankar are compared in relation to a d