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Examensarbetets titel: Är betald UGC det nya sättet att göra reklam på? Seminaredatum: 2024-01-11 Ämne/Kurs: FEKH29, Examensarbete kandidatnivå i Marknadsföring, 15 högskolepoäng Författare: Linnea Bengtsson, Sara Melgar, Madeleine Tran Handledare: Clara Gustafsson Fem nyckelord: Varumärkesattityder, Brand Equity, Förtroende, UGC, FGC Syfte: Syftet är att undersöka hur betald UGC påverkar unga vuxTitle: Is paid UGC the new way to market? Seminar date: 2024-01-11 Authors: Linnea Bengtsson, Sara Melgar, Madeleine Tran Advisor: Clara Gustafsson Key words: Brand attitude, Brand Equity, Trust, UGC, FGC Research questions: How does paid UGC affect customers’ brand attitude in relation to brands within the makeup industry? How does paid UGC affect makeup brands Brand Equity and CBBE? Purpose: The

Titel: Kapitalstruktur i karantän - Hur coronakrisen förändrade kapitalstrukturen för volatila svenska företag Seminariedatum: 11-01-2024 Kurs: FEKH89, Examensarbete i finansiering på kandidatnivå Författare: Fanny Nyberg, Hugo Gustavsson, Kristian Smolle Handledare: Elias Bengtsson Nyckelord: Kapitalstruktur, skuldsättning, volatila branscher, coronakrisen och regressionsanalys Syfte: Studien syfTitle: Capital Structure in Quarantine - How the COVID-19 Crisis Altered the Capital Structure of Volatile Swedish Companies Seminar Date: 11-01-2024 Course: FEKH89, Bachelor Degree Project in Financial Management Undergraduate Level Authors: Fanny Nyberg, Hugo Gustavsson, Kristian Smolle Supervisor: Elias Bengtsson Keywords: Capital Structure, Leverage, Volatile Industries, COVID-19 Crisis, Regre

Sammanfattning Syfte: Syftet med uppsatsen är att undersöka om det förekommer signifikanta skillnader i prestation mellan familjeägda och icke familjeägda bolag i Norden som helhet samt inom de nordiska länderna. Ett ytterligare syfte är att jämföra den nordiska, anglosaxiska och germanska kulturen samt bolagsstyrningen för att skapa en bättre förståelse för om/varför det kan uppstå skillnader i fAbstract Purpose: Investigate performance differences between family-owned and non family-owned companies in the Nordic region and within the Nordic countries. A further aim is to compare the Nordic, Anglo-Saxon and Germanic culture as well as corporate governance to create a better understanding of why there may be differences in financial performance between family-owned and non-family owned com

ABSTRAKT Titel- Det Stabila Pusslet - Långsiktig prestation av börsintroduktioner på den nordiska marknaden Seminariedatum -2024-01-10 Kurs -FEKH89, Examensarbete i finansiering på kandidatnivå, 15HP Författare- Axel Engvall, Sebastian Bratthall, Filip Andersson Handledare- Maria Gårdängen Fem nyckelord- Nordiska marknaden, Börsintroduktioner, Långsiktig prestation, BHAR, underprestation Syfte- SABSTRACT Title- Det Stabila Pusslet- Långsiktig prestation av börsintroduktioner på den nordiska marknaden Seminar date- 2024-01-10 Course- FEKH89, Corporate Finance Degree project, undergraduate level,15 ECTS Author- Axel Engvall, Sebastian Bratthall, Filip Andersson Advisor- Maria Gårdängen Keywords- Nordic market, IPOs, Long-term performance, BHAR, underperformance Purpose - The purpose of the

This paper investigates receptive knowledge of English lexical collocations among Swedish high school students. The study tests the claim that L2 (second language) learners of English have a low level of collocational competence and tend to recognise high-frequent collocations more than low-frequent since the former have been encountered more. The target items for this study consisted of 40 colloc

This Work is about the fortifications and more specific the gates to cities during the Middle Ages and the renaissance period and how they were designed to project a specific symbol of power. The city gates of Landskrona, Helsingör, Lübeck, and Kristianstad stand as architectural emblems of the Middle Ages and Renaissance, each bearing unique symbolic significance within their respective urban lan

Since ancient times, public squares have played a significant role in the social and political life of towns and cities. They were designed as open spaces for public use, allowing people to meet, communicate, and demonstrate, and as centers for commercial and civic culture that reflected historical transformations. However, nowadays, public squares are often nearly abandoned urban voids, rather th

Titel: Marknadsföringens etiska gränser inom den tobaksfria nikotinindustin Seminariedatum: 2024-01-11 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Ella Waderup, Fanny Lindgren, Milton Nilsson Handledare: Clara Gustafsson Fem nyckelord: Marknadsföringsetik, Marknadsföringsstrategi, Konsumentbeteende, nikotin, social hållbarhet. Forskningsfråga: På

Examensarbetes titel: Övertidsmonstret dementerar: lev som du lär - En kvalitativ studie om förväntningars påverkan på ledarrollens självbild och Work Life Balance Seminariedatum: 11 januari 2023 Ämne/kurs: FEKH49 - Examensarbete i organisation på kandidatnivå, 15 högskolepoäng Författare: Tilde Detterholm & Jessica Lundqvist Handledare: Olof Hallonsten Fem nyckelord: Ledare, självbild, förvänTitle: The Overtime Monster Refutes: Live As You Learn - A qualitative study on the impact of expectations on leaders' self-image and Work Life Balance. Seminar date: January 11th, 2024 Course: FEKH49 - Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 UPC Authors: Tilde Detterholm & Jessica Lundqvist Supervisor: Olof Hallonsten Keywords: Leader, self ima

This study investigates Mesolithic pits in Sweden with a focus on their possible functions and meanings. Pits from four Mesolithic sites are explored and analysed. The pits are studied and compared on factors such as placement, contents and size. A practice theory perspective is used in analysing the possible social and cultural meanings of the pits. Different sequences of actions related to the p

This thesis examines and analyses how violence is portrayed in two literary works, Eoin McNamee's Resurrection man and Anna Burn's Milkman, both set in Northern Ireland during the 1970s. The analysis is based on a close reading of the novels and show how different categories of violence is portrayed. The thesis also discussed similarities and differences between how violence is portrayed i

In the reality of Israel’s educational system, it is highly unlikely that Arab and Jewish students will ever meet at school. Within this state-segregated context, bilingual multicultural education, while having the potential to act as a catalyst for change and promote intercultural dialogue, remains on the brim of academic interests. The purpose of this thesis is to examine the complex interplay o

Följande uppsats har titeln “Den unge Romantikerns lidanden” och är ett examensarbete i ämnet Medie- och kommunikationsvetenskap vid Institutionen för kommunikation och medier vid Lunds Universitet. Uppsatsen är skriven av Vera Stiglund och utforskar dejtingfenomenet icks. Åtta djupgående forskningsintervjuer har genomförts med syftet att dels studera vad icks är för unga som dejtar, dels analyser

An investigation of external factors that contribute to impulse purchases in the fruit- and vegetable sections of grocery stores. Using qualitative methods, semi strutured interviews and observations, and drawing on scientific articles, this study identifies multi-price campaigns as a key driver of impulse purchases, with end cap displays also playing a role. However, no direct correlation is foun

Research question: How do corporate partners in the form of micro and macro influencers influence young adults' brand perception and purchase decisions? Does influencers' unethical behavior affect young adults' image of the brand? Purpose: To investigate how micro and macro influencers influence young adults' brand perception and purchase decisions, and how brands are affected by i

This report presents an innovative approach to industrial automation, focusing on the development of an automated system for erecting and filling cardboard boxes with wax jars. The project, executed in collaboration with Odigo Consulting and Scandinavian Hair Company (SHC), aimed to showcase enhanced production efficiency for small and medium-sized enterprises through the implementation of co

With the advent of increasingly advanced spectroscopic instruments after the turn of the century, it has become accessible to unravel the structure of instantly ‘vanishing’ nuclei, with lifetimes as short as 1 μs, and responsible for pile-up events in analog electronics. Experimental data has been recorded by the Nuclear Structure Group at Lund University for 48Ca/50Ti + nat.Hf reactions during th

Syftet med denna uppsats är att utforska hur de som tillskriver sig till MGTOW:s filosofi på Flashback Forum formar de narrativ som motiverar dem att åtminstone i sinnet överge kvinnor. Det är ett försök att förstå de psykologiska aspekterna samt filosofins natur som sprungen ur internet ligger i centrum. I kort ämnar denna uppsats att undersöka de extremistiska narrativ som uppstår i separatistis

Forskning om Exekutiva Funktioner (EF) gällande ungdomar har varit otydlig angående huruvida det existerar könsskillnader i denna åldersgrupp. När könsskillnader påvisats i tidigare forskning har få försök att förklara dessa skillnader gjorts. Denna tvärsnittsstudie hade som mål att undersöka om det existerade könsskillnader i EF, genom att använda både självskattningar och lärarskattningar av EF,Research on Executive Function (EF) has revealed diverging results regarding gender differences among adolescents. Moreover, when differences have been identified, few attempts to explain these differences have been made. This cross-sectional study aimed to examine potential gender differences in EF, considering both self-rated and teacher-rated EF measures, and if differences in mental health bet