Talk the talk and walk the walk? -A study of the dissonance between the consumers’ attitudes and actual behaviour towards local produce-
A debate on environmental issues and food safety has been ongoing in Sweden and it is suggested that consumers' are seeking local produce instead of global and exotic foods. Moreover, studies show that the consumers’ positive attitude towards local produce does not reflect their actions. The purpose with this thesis is to contribute to a better understanding of the dissonance between the consu
