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Purpose: The purpose of this study is to explore the in-store customer experience from a millennial consumers’ perspective. Specifically, the authors of this thesis intend to carry-out a comprehensive study that addresses how these customer experiences are manifested within the different retail stores in Sweden. Methodology: The researchers considered the philosophies of epistemology and ontology

The purpose of this thesis is to understand the motivations and expectations of millennials to shop offline in order to find out how retailers can respond to these by means of in-store customer experience and thus create an attractive experience point. We first examined literature in regards to motivations and expectations that influence customer behaviour in order to gain an understanding of the

This thesis examines the various roles of school playgrounds in the Lund municipality in relation to their ability to foster nature relationships in children. In the same vein, the thesis also explores the reasons behind why certain humans care more for the environment than others, especially in regard to taking pro-environmental action. Nature is explored as a positive experience which furthermor

Pairs trading is a widely known investment strategy among hedge funds and institutional investors that focuses on profiting from the relative mispricing between assets. A vast majority of exisiting pairs trading algorithms rely on rather restrictive assumptions concerning the modeling of the so-called spread function and are unable to capture the effects of changing market conditions into the trad

Since the birth of the industrial revolution, there has existed a fear of becoming redundant and unemployed due to technological development. However, this has not been the case, but the last decades have instead seen the surge of income inequality. This has been linked to the growing technology bias towards skilled workers. This paper studies if the interactive effect of technological development

Water is a necessity for human survival, and a lack of sufficient clean water can have severe negative impacts on human health, economic activity, food security and societal relations. Increasing demand on water resources around the globe often leads to conflicts between different water users who compete for available supplies. The Murray Darling Basin (MDB) in Australia is an area that faces many

Sierra Leone struggles with one of the world’s highest rates of teenage pregnancy. Reducing the rate of teenage pregnancy and ensuring access to education for all are key to achieving gender equality and empowering women and girls. This is not only a top priority for the government but also an essential part of ensuring the human rights of the population and achieving inclusive development, as rec

Utveckling av ett bedömningsverktyg för svensk Bus Rapid Transit Detta är ett förslag på nytt bedömningsverktyg för svensk BRT. Med ett sådant verktyg kan olika aktörer inom kollektivtrafikbranschen få en gemensam och tydlig målbild och förutsäga vilken nivå av BRT som kan uppnås med en viss utformning. Anledningen till att detta förslag togs fram var att man i planering av tidigare BRT-linjer tSince 2015 the Swedish BRT Guidelines have supported the BRT planning process in Swedish cities. However, in practical application, these guidelines have been proven to be too vague. A more rigorous assessment tool is needed, making the criteria clearer and the assessment easier to implement. The purpose of this project is to investigate how an assessment tool for BRT could be adapted to a Swedish

The concept of an economy of experiences represents a social phenomenon which has been gaining momentum within both industry and academia in recent years, with experiences being hailed as the new predominant offering. Yet, while the ability of narratives to address people emotionally, enrich, and differentiate experience offers by creating so-called magic has been recognised, the potential of the

This paper evaluates the predictive ability of two recently proposed mixed bankruptcy prediction models, Chava & Jarrow (2004) and Campbell, Hilscher, and Szilagyi (2008) respectively,and evaluate the performance of the two models by ROC curve and CAP curve. The result shows, the model from Campbell et al is better. The reason behind might be the enhanced explanatory power of extended three va

Across 2016 and 2017, YouTube was subjected to an advertising boycott, widely known as the Adpocalypse, after a number of adverts were placed in content that promoted extremism. In response YouTube undertook a complete restructuring of their advertiser-friendly guidelines. These changes involved a number of restrictions on the content creators, who were forced to adapt or risk losing out. The chan

Indonesia faces large epidemiological and demographical challenges that make a functioning health system and social protection accessibility increasingly important. In line with UN Agenda 2030, inequality in health and healthcare access is a top priority among the country’s policy-makers. However, social protection coverage among low-middle income households is inadequate. Management of public pro

This thesis investigates the power and accuracy of the natural effect of multi-currency cross-hedging, based on the non-zero correlation between currency pairs, with the purpose of deter-mining if this could be a suitable hedging strategy for small- and medium-sized enterprises hav-ing transaction exposure to currency risk. The investigation, performed through an out-of-sample approach, is based o

The climate change debate in Sweden seems to be settled with most societal stakeholders accepting the climate science tenets and supporting climate action. However, a closer look will reveal that even Sweden hosts a community of sceptics who question the causes, consequences of climate change and the need for expansive mitigation action. Literature reveals that there needs to be more focus on the

The purpose of this paper is to investigate consumers’ decision making for purchases in physical stores and the effect of a cooling-off period in this process. The theories and models that have been used are the expected utility theory, the regret theory, the prospect theory and the projection bias. By means of these theories the paper analyses if a cooling-off period has an effect ex ante or ex p

This paper uses a common method for policy evaluations – difference-in- difference – to properly analyze Sweden’s first amortization requirement that came into effect in the Summer of 2016. The aim of the thesis is to evaluate if the policy had any effect on house prices by comparing regional groups against each other. The results show that there is a significant difference between the treatment g

Business cycle synchronization is an essential criterion for creating and maintaining an optimal currency area. In this paper, it is investigated whether this required criterion holds for the Euro area at different time horizons (short run, medium run and long run), and if the financial crisis of 2007-2008 influenced the degree of synchronization in Europe. Wavelet analysis on the real GDP growth

Samerna är ett av världens ursprungsfolk som lever i landområdet Sápmi som sträcker sig över norra Sverige, så väl som delar av Norge, Finland och Ryssland. En del av samerna i Sverige lever enligt deras traditionella levnadssätt som inkluderar renskötsel, jakt, fiske och andra resurs-baserade aktiviteter. Det är internationellt erkänt att urfolk har en särskild förbindelse till deras förfaders maThe Sami are one of the world’s indigenous peoples that live in a land area referred to as Sápmi that extends over the north of Sweden, as well as parts of Norway, Finland and Russia. Part of the Sami population in Sweden lives according to their traditional way of life which includes reindeer husbandry, hunting, fishing, and other resource-based activities. It is internationally recognized that i

Bostadsmarknaden i Sverige har under de senaste åren haft en kraftig tillväxt och ränteläget har ändrats radikalt. När det kommer till bostadsvärdering finns det flera faktorer som spelar in, och denna uppsats ämnar till att undersöka månadsavgiftens påverkan på slutpriset samt försöka förklara hur värderingen av avgiften på en bostad förändras när ränteläget ändras. Detta har undersökts genom att