Shopping Experience in Central and Eastern Europe: Second - class Europeans in a Union of Equals?
Over the past few years the EU has seen a surge in reports showing that analogical products of dual quality are being sold in different parts of the Union. An East – West divide has been noticed in the way that products of identical branding and packaging are of poorer quality in the Central and Eastern European shops, but not in the Western ones. The aim of the research is to investigate if the l