Business Administration: Global Strategic Marketing
This course provides an in-depth study of the nature and determinants of the behavior of organizations in relation to their marketing activities in a global environment. The purpose of this course is to provide a comprehensive understanding of the cultural, social, legal, political and strategic dimensions of the global marketplace. Using the "strategy tripod" -- analyzing strategy from the industThis course provides an in-depth study of the nature and determinants of the behavior of organisations in relation to their marketing activities in a global environment. The purpose of this course is to provide a comprehensive understanding of the cultural, social, legal, political and strategic dimensions of the global marketplace. Using the 'strategy tripod' – analysing strategy from the industr