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Is Crisis Communication Facing an Uphill Battle with Today's Consumers?

This study investigates how Swedish students perceive apology marketing when used in response to racism scandals through a qualitative multi-case study design. An imbalance is recognised between the conventional theoretical frameworks, the emergence of social media, and the increased awareness among consumers. Subsequently, this thesis explores the applicability of conventional theoretical framewo

Recent Changes in Intergenerational Mobility - Evidence from Education in the United Kingdom

Education is seen as a human right and a crucial aspect for enabling movements through the societal hierarchy, making it an important issue to study. The purpose of this thesis is to further examine how much the educational gap by parental education and social class has changed in the United Kingdom between 1970 and now. The analysis also explores heterogeneity by gender and region. The analysis i

Mapping the carbon emissions for the supply chains of IKEA’s two sofa products, and providing recommendations regarding the highest potential for improvement.

The purpose of this study is to conduct the Life Cycle Assessment of IKEA’s two Sofa products and provide recommendations for reducing the overall carbon footprints. Different phases of supply chains are included in the scope of this study, i.e., selection of raw materials, their acquisition, production phase, and transportation of final product to market regions. The benefit of the study is that

How To Build Product Differentiation Strategies

The consumer electronic industry has developed a great deal over the past fifteen years. The drone industry is one example of the development of the consumer electronics industry, with drones being applied not only to aerial photography but also to agriculture, surveying, and mapping, among many other purposes. With this trend, investments have influx and the competition have grown in the drone in

‘’När hembesöken uteblir’’ - en kvalitativ intervjustudie om biståndshandläggares sätt att kommunicera och samtala med målgruppen äldre under Covid-19.

Syftet med denna studie var att undersöka hur biståndshandläggare inom äldreomsorgen upplever och beskriver den inverkan som pandemins restriktioner har haft på sättet att kommunicera och samtala med äldre under Covid-19 och vilka förändringar som uteblivna hembesök har medfört. Studien och dess resultat bygger på en kvalitativ undersökning i form av sju semistrukturerade intervjuer med biståndshaThe aim of this study was to investigate how case managers in the eldercare experience and describe the effect that the pandemic restrictions have had on communication and on the ways case managers communicate with the elderly and what changes absent home visits have caused. The study and its results are based on seven qualitative interviews with case managers in Sweden. Thematic analysis has been

“Gå med mig”: Patienters erfarenheter av svensk konventionell vårds bemötanden gällande PCOS

Polycystic ovarian syndrome (PCOS) is the most common hormonal condition affecting around 1 in 10 women. Mostly quantitative research has been made on PCOS and patients’ experiences with health care encounters and qualitative studies are deemed vital to portray more nuanced overviews of experiences from patient perspectives. The purpose with this study is to investigate patients’ own experiences w

Monte Carlo Simulations in Load Flow Calculations-An Application on a Swedish 50 kV Network

The Swedish power system is changing due to the growing installations of non-dispatchable generation as well as the expected growth of variation of consumption levels. Mathematically, the power flows in the grid can to a larger extent be described by stochastic measures rather than deterministic. This suggests a need to introduce probabilistic methods for making load flow calculations as opposed t

Developing a clean label, protein-rich, plant-based yoghurt alternative based on cereals and pseudocereals

An increase in protein alternatives is necessary to feed the rising global population healthy and sustainable food. Dairy alternatives are one way to provide more environmentally and animal-friendly products. Next to plant-based drinks (PBDs) used as milk alternatives, plant-based yoghurts (PBYs) are becoming more popular. PBYs are produced by fermenting water-based extracts of plants and are expe

Livsmedelshygien i skolkök

Bakgrund Detta arbete genomfördes i Malmö stads grund- och gymnasieskola och undersökte kunskapsnivån inom livsmedelshygien hos kockar och restaurangbiträden i Malmö Stads grund- och gymnasieskolor. Serviceförvaltningen i Malmö önskade att hygienkunskaperna hos restaurangbiträden inom Malmö skolrestauranger också skulle undersökas, men på grund av att svarsfrekvensen hos restaurangbiträden var för

Jäv för styrelseledamöter och förhållandet till deras lojalitetsplikt

Uppsatens syfte har varit att närmare undersöka jäv för styrelseledamöter enligt 8 kap. 23 § ABL samt att närmare undersöka hur jävsbestämmelsen förhåller sig till den lojalitetsplikt som åvilar styrelsens ledamöter. I uppsatsen har en juridisk metod samt juridiska källor i form av lag, förarbeten och doktrin använts. Styrelseledamöterna i ett aktiebolag har en sysslomannaliknande ställning samtThe main purpose of this essay has been to further examine conflicts of interest of members of the board according to the companies Act 8:23 and the duty of loyalty which applies for all board members in a company limited by shares. The traditional method of law and the legal sources of law has been used in this essay. The board members in a company limited by shares all have a individual respon

Grupptänk i socialt arbete - En kvantitativ granskning av korrelationen mellan grupptänk och homogenitet hos socialarbetare i Skåne

Social workers, like most professionals, are often limited in how they make use of their professional competences by the culture, norms and values that dominate their workplaces. While these groups of working staff have their merits, a strong expectation of conformity might result in errors of judgement among highly skilled members. The purpose of this study has been to contribute to the knowledge

Det saknade mötet i en pandemi: En kvalitativ intervjustudie av psykodynamiska psykoterapeuters erfarenheter kring att arbeta under en pandemi

Syftet med denna studie var att undersöka hur psykodynamiska psykoterapeuter upplevt den snabba omställningen från att ha fysiska samtal till digitala på grund av pandemin COVID-19, samt vilka erfarenheter de gjort. Semistrukturerade intervjuer genomfördes med fem psykodynamiska terapeuter. Materialet analyserades med tematisk analys och åtta teman identifierades. Studien visar att omställningen uThe purpose of this study was to determine how psychodynamic psychotherapists experienced the rapid transition from having psysical sessions to digital due to the pandemic COVID-19, as well as what experience they have had. Semi-structured interviews were conducted with five psychodynamic therapists. The material was analyzed with thematic analysis and eight themes were identified. The study shows

"Att gå in som en katt i mörker, med morrhåren rakt fram" - Personalerfarenheter inom barn- och ungdomshabiliteringen om att fråga om sexuella övergrepp

Syftet med denna studie var att undersöka möjligheter och hinder som personal på barn- och ungdomshabiliteringen upplever gällande att ställa frågor om sexuella övergrepp. Detta undersöktes genom semistrukturerade intervjuer med åtta deltagare från sex olika enheter inom barn- och ungdomshabiliteringen i Region Skåne. Data analyserades med tematisk analys och resulterade i fyra olika teman: “UppdrThe aim of the study was to explore the possibilities and obstacles that staff at the Child and Youth Habilitation Services experience in asking their patients about sexual abuse. This was done by conducting semi-structured interviews with eight participants from different units within the Child and Youth Habilitation Services at Region Skåne. The data was analysed using thematic analysis and resu

Authentic Femvertising? Unveiling the ambivalent construction of multimodal authentic brand femvertising by social media influencers

Consumer empowerment and social media influencers – approached separately by scholars until now, this study brings together two of the most pressing contexts brands must navigate. As novel advertising appeal, brand femvertising communicates female empowerment and increasingly does so in collaboration with social media influencers (SMIs). To succeed however, SMI communication and femvertising call

Krav, stöd, resurs, behov och ansvar : En studie om biståndshandläggares syn på sitt arbete med anhöriga till personer med demens

The aim of this study was to investigate how care managers of elderly care reason about their work with partners to persons with dementia, to create a deeper understanding of dilemmas that occur in this line of social work. The method used was qualitative and the empirical material gathered through semi-structured interviews with five care managers. The inquiries focused on the view on partners’ s

Oskyddade trafikanter vid spårvägsövergångar - Utvärdering av reglering och utformning i Lund

The study aims to investigate the behavior of vulnerable road users at tramway crossings along the new tramway in Lund. The purpose is to find connections between potentially risky behaviors and the tramway crossings’ design and regulation. Furthermore, the study examines the functionality of the crossings and the reasons behind the chosen design and regulation. The studied crossings are located a

Rostningens påverkan på koffein och klorogensyra - en kartläggning av Soldes kaffe

Kaffe är en av världens viktigaste handelsvaror. Kaffe innehåller flera aktiva biokomponenter med hälsobringande effekter. Studier har visat att kaffekonsumtion kan minska risken för flertalet sjukdomar inklusive hjärt-kärlsjukdomar och typ 2-diabetes. Koffein har visat sig ha positiva effekter mot Parkinsons sjukdom och klorogensyra ha antioxidativa, antiinflammatoriska och tumörhämmande effekter

Har gig-arbetare en plats i den svenska modellen? - En arbetsrättslig analys av hur plattformsarbetares arbetsvillkor regleras i den svenska kollektiva arbetsrätten

Den nya arbetsformen gig-arbete har tagit fart på den svenska arbetsmarknaden. Idag föreligger det en gråzon kring vilken kategorisering plattformsarbetare och plattformsföretag kan sägas ha. Problemet har sin grund i att gig-företagens affärstruktur bygger på en trepartsmodell där plattformen fungerar som en mellanhand som sammankopplar arbetsgivare och arbetstagare. Detta skiljer sig från det trThe new gig-economy has established on the Swedish labour market. The labour law on the area is limited and the development has led the platform's workers to a position where it is unclear whether they belong to the category of employees or self-employed. The problem is that the business idea of a connecting platform between self-employed contractors and customers through an app is based on a