Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the reader with a more advanced knowledge, by treating brands and branding from three differrent perspectives: a brand management perspective, a consumer perspective, and a critical perspective.By allow readers to shift perspectives, the book offers the unique opportunity to analyze and

Purpose. To test whether Müller glial cells sense, and respond to, mechanical tension in the retina. Methods. A device was designed to stretch the retina at right angles to its surface, across retinal layers. Pieces of retina were mounted between two hollow tubes, and uniaxial force was applied to the tissue using a micrometer-stepping motor. Müller cells were selectively stained with the fluoresc

Background: Environmental challenges may affect both the exposed individuals and their offspring. We investigated possible adaptive aspects of such cross-generation transmissions, and hypothesized that chronic unpredictable food access would cause chickens to show a more conservative feeding strategy and to be more dominant, and that these adaptations would be transmitted to the offspring. Methodo

Long-term selection (>45 generations) for low or high body weight from the same founder population has generated two extremely divergent lines of chickens, the low (LWS) and high weight (HWS) lines, which at the age of selection (56days) differs by more than nine-fold in body weight. The HWS line chickens are compulsive feeders, whereas, in the LWS line, some individuals are anorexic and others ha

The possibility to engineer nanowire heterostructures with large bandgap variations is particularly interesting for technologically important broadband photodetector applications. Here we report on a combined study of design, fabrication, and optoelectronic properties of infrared photodetectors comprising four million n+–i–n+ InP nanowires periodically ordered in arrays. The nanowires were grown b

Core–shell nanowires offer great potential to enhance the efficiency of light-emitting diodes (LEDs) and expand the attainable wavelength range of LEDs over the whole visible spectrum. Additionally, nanowire (NW) LEDs can offer both improved light extraction and emission enhancement if the diameter of the wires is not larger than half the emission wavelength (λ/2). However, AlGaInP nanowire LEDs h

Many brand managers have long since established the desired core values for their brand, but are still not sure whether they differentiate themselves enough from their most daunting competitors, and whether their brand actually helps to boost sales of their products. This chapter describes a basic brand equity framework for understanding how brand management can create customer value and sharehold

En antologi om politisk ekologi innehållandes tretton kapitel författade av olika forskare inom fältet. Tre av dessa kapitel är översatta äldre texter.

Introduktionskapitel till antologi om politisk ekologi, redigerad av Erik Jönsson och Elina Andersson.

Artikel om hur den Amerikabaserade organisationen New Harvest format forskningen kring odlat kött och hur köttets politiska ekologi kan förstås.

Avslutningskapitel till antologi om politisk ekologi

This article provides a comprehensive review of the literature on the nature and evolution of rurallivelihood diversification in sub-Saharan Africa, and the situation regarding smallholders. It reveals mixedfindings about the causes and consequences of livelihood diversification on rural smallholders adopting thisstrategy. A lot of evidence from the literature suggests that it is relatively better

Income diversification is considered one of the important household strategies for securing rural livelihoods. We investigate its patterns and determinants using data on 1,747 farm households collected in 2007-2008 from six regions in rural Senegal and Kenya. The empirical investigation shows that the regional variation in income diversification does not follow any clear patterns, with push and pu

There are high hopes that livelihood diversification could contribute to goals of poverty reduction in Sub-Saharan Africa (SSA). This study uses household panel data collected in 2008 and 2013, combined with a mixed methodology to examine the regional and gender disparities, as well as the determinants of change in livelihood diversification in the regions of Nyeri and Kakamega in rural Kenya. The