Adventure Sports in Paradox - A Qualitative Study of the Impact of Wearable Technology in the Field of Experiential Consumption
Background: Similar to other innovative technologies, wearable technology has started to make its way into mainstream and is expected to grow rapidly within the next few years. These technologies raise a variety of effects on consumers’ lived experiences due to the close interaction between body and machines. One growing field that heavily relies on the proactive interplay between technology and t