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The high involvement customer journey: A study on customer motivations for touchpoint choice

Thesis purpose: The purpose of this study is to gain knowledge about baby boomers’ motivations for using either digital or analogue touchpoints in the high involvement customer journey. This ultimately contributes to an increased understanding of the high involvement customer journey. Methodology: A qualitative study with social constructionism as the research philosophy, where an abductive appro

Design of a Disconnect Clutch and Actuator for a 48V P4 Electric Drive Transmission

The vehicle industry is making great strides in electric and hybrid technologies, representing a significant step towards reducing emissions from personal vehicles. In order to make the transition to new hybrid technologies as convincing as possible, well-functioning and smooth transitions between traditional combustion engines and electric motors are required. So-called mild hybrids enable a cos

Do immune challenges affect migratory decisions?

Should I stay or should I go? Every year billions of animals migrate! For different reasons, to different places and different distances but they all have the act of migration in common. In almost all groups of animals migration have evolved time and time again. This raises the question of how and why migration came to be? One possible answer is that it evolved from partial migration, where only

Disability risk disparity among the immigrant population in the United States, 2009-2018

This thesis attempts to examine the relationship between immigrant generation status and disability risk in the US. The difference in disability risk, resulting from a series of chronic health conditions, is one of the major indicators of health disparities among immigrants which contribute to persistent ethnic/racial stratification of health. Existing literature has primarily focused on the first

Segmentation of White Blood Cells Using Deep Learning

The white blood cell count and differential is an important part of diagnosing a number of medical conditions. Instead of doing this by manual microscopy, CellaVision’s technology has automated the process of finding and classifying white blood cells. To support a diagnosis it is desired that the system can produce cytoplasm-to-nucleus-ratio. This ratio is calculated from a segmented image where t

Learnings for Future

In the present time, the rate of environmental degradation requires us to use all available means to avoid further damage and restore the environment to the best of our possibilities. Education is an important channel to promote environmentalism and sustainability, and to promote pro-environmental individual decisions, especially regarding consumption and purchasing patterns. The case study analys

The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry

Purpose – This paper aims to explore online brand communities on social media platforms, built by B2B companies in the machinery equipment industry, and how these virtual spaces can contribute to relationship marketing and corporate brand building. Design/methodology/approach – The paper adopts both literature review and a multiple case study approach of two companies, Caterpillar and John Deere,

En rollkonflikt i svensk utrikespolitik?

This study examines the Swedish foreign policy doctrine of non-alignment in relation to the Swedish participation in the common EU foreign and security policy, in order to answer the question if there is a conflict between these two foreign policy roles and to describe that potential conflict. A process tracking has been conducted. The tracking consists of two parts. The development of the Swedish

Öresunds Skattesystem - En analys av policyprocessen

Öresundsregionens skatteavtal har under en längre tid varit föremål för diskussioner och kritik. Skatteavtalet mellan Danmark och Sverige genomgick större förändringar år 1996 och år 2003. Dessa avtal har fått stora konsekvenser för flera olika berörda parter, vilket väckt debatten kring avtalet som en policy. Genom att undersöka policyprocessen som lett fram till hur avtalen är utformade idag sam

An investigation of the interactions between clay nanoplatelets in the presence of monovalent and divalent salts, as well as cationic peptides utilising atomistic molecular dynamics

Lera har vi alla kommit i kontakt med på ett eller annat sätt, men det vi kanske inte vetat om är att lera har flera fantastiska egenskaper som gör att det kan användas i många olika applikationer. De som sysslat med keramik är bekanta med att lera blir mjukt och formbart när det är blandat med vatten, men kan sedan hårdna när det värms och torkas, och då behålla den form den formats till. Det är dClays are negatively charged nanoplatelets with a layered silicate structure. It has been observed from small angle X-ray scattering measurements, and coarse-grained molecular dynamics simulations (CG-MD) that clay nanoplatelets are able to form stacks, known as tactoids, in the presence of divalent or multivalent counterions [8, 5]. In this thesis, the interactions between clay nanoplatelets and

Nanoscale detection of insulin granule sub-structures using dSTORM imaging

Diabetes mellitus is a global disease, mainly caused by insufficient insulin secre- tion from pancreatic islet β-cells. Insulin is stored in the granules of islet β-cells and released in response to extracellular stimuli e.g. glucose. The state of insulin structure and maturation determines the quality of the released insulin, However, the insulin state in the granules is rarely investigated due t

"Vi kan inte behandla förrän ni placerar" : En studie om samverkan mellan kommuner och region i arbetet med beroendeproblematik och psykisk ohälsa bland unga

The aim of this study has been to examine how professionals in the municipality and county cooperate in the organizational fields surrounding comorbidity between substance abuse and mental health among youngsters. The method chosen for this study was qualitative interviews with seven different professionals working in the social services, child and adolescent psychiatry, and Maria Skåne clinics. T

Det tomma arvet

Det tomma arvet, eller det tomma kulturarvet, har ingen självklar lösning vad gäller dess återaktivering och framtid. I mitt examensarbete undersöker jag om det går att skapa en applicerbar modell för kulturarv, som även med små eller inga medel resulterar i en värdeökning. Med min modell som hypotes inleddes processen med att successivt testa den på ett obrukat kulturarv. Det gamla observatorietAn optimal solution regarding reactivation of an empty cultural heritage does not exist. I am investigating the possibility of creating a model that, with few or no resources, can be applied to an abandoned and empty heritage. I chose to apply my model to the old observatory next to Lund’s city park. It is a 19th century building that has been emptied and in some sense forgotten since the astrono

USA:s “nya” roll i världen: En studie om USA:s förändrade syn på Trans-Pacific Partnership (TPP) under Barack Obama och Donald Trump

The United States has for decades conceived of itself as a world leader and maintained an outward-facing, active foreign policy as a result. However, under President Trump, the conception of the U.S. as the arbiter of world affairs has experienced a reversal and the U.S. is returning to an isolationist mindset. Emblematic of this reversal is the changing U.S. stance toward the Trans-Pacific Partne

Vilka motivationsfaktorer är avgörande i universitetsstudenters val av ett framtida arbete?

Denna studie ämnade att studera vilka faktorer som främst motiverar universitetsstudenter på en framtida arbetsplats. Undersökningen utgick från en kvantitativ metod, där en fysisk pappersenkät användes för insamling av data. Enkäten var uppbyggd utifrån att dels undersöka arbetsmotivation i form av ekonomiska faktorer, men även arbetsegenskaper. I studien mättes åtta ekonomiska faktorer och fyra The aim of this study was to examine which factors motivate university students at a future workplace. By using a quantitative research method, data was collected through a paper survey, where the research tool consisted of a self-assessment questionnaire. The survey was constructed on the basis of investigating work motivation from two perspectives, following economic factors and work characteris

Servicenäringens problem med personalomsättning

Hög personalomsättning är problematiskt i servicenäringen. Syfte med uppsatsen är att få en förståelse för vilka mekanismer som samverkar med frivillig personalomsättning i servicenäringen. Detta syftet ledde sedan till två frågeställningar: Finns det skillnad på vilken generation du tillhör och de mekanismer du anser samverka med frivillig personalomsättning och Varför ser det ut som det gör kopp

Medansvarets upphörande - Särskilt om ändamålsenligheten i Högsta domstolens senaste praxis

Det övergripande syftet med uppsatsen är att undersöka och analysera de aktiebolagsrättsliga kapitalbristreglerna. Inledningsvis ger uppsatsen en övergripande bild av reglernas konstruktion. Fokus läggs sedan på den sen-aste rättsutvecklingen som skett på området med avseende ansvarsperiodens upphörande. Eftersom den senaste rättsutvecklingen bl.a. berört förhållandet mellan kapitalbristreglerna oThe overall purpose of the essay is to investigate and analyze the capital deficiency rules in the Swedish Companies Act. Initially, the essay provides an overall picture of the rules' construction. The focus is then placed on the latest legal developments that have taken place in the area regarding the expiry of the liability period. Since the most recent legal development concerned the relat

Using Very-Low-Frequency Electromagnetics (VLF-EM) for geophysical exploration at Albertine Graben, Uganda : a new CAD approach for 3D data blending

Elektromagnetiska vågor, även kända som radiovågor, är vågor som sprider sig med låga frekvenser från 3 till 30 kHz. Dessa lågfrekventa vågor används vanligtvis när man önskar kommunicera med ubåtar. De kan emellertid också användas på land för att mäta skillnader i jord– och bergarters elektriska konduktivitet. Denna mätteknik kallas Very-Low-Frequency Electromagnetics (VLF-EM) och har framgångsrElectromagnetic waves, also known as radio waves, which propagate at low frequencies of only 3 kHz to 30 kHz, are usually used for communication with submarines. However, these waves can also be used on land to measure differences in the electrical conductivity of the subsurface. This technique is called Very-Low-Frequency Electromagnetics (VLF-EM) and has been successfully used to gain an insight

Få betalt för att bo

Prisutvecklingen på bostäder är något som väcker intresse på nationellt och individuellt plan. Mellan år 2008 och 2018 har kvadratmeterpriset och den genomsnittliga köpeskillingen för bostadsrätter fördubblats. Den expansiva värdeökningen är förenad med risker kopplade till hushållens skuldsättning som ökat i en snabb takt och därmed även ökat den finansiella sårbarheten. Ett alternativt sätt att Few markets are followed with such a great interest as the housing market. The development of house prices is something that intrigues on a national and an individual level, since properties are often seen as the most valuable asset in a household. Prices for co-operative apartments in Sweden have practically doubled in 2018 compared with 2008. The increasing trend in house prices is united with r