Measuring what directly and indirectly matters: Challenges for nonprofits and for-profits in measuring performance based on organizational purpose
PURPOSE: Our purpose for this study is to describe and analyze the problems and challenges linked to measuring performance in activities directly and indirectly related to organizational purpose. METHODOLOGY: To map the issues and challenges connected to measuring performance based on organizational purpose we have used 8 case studies divided in following categories; 2 sectors (for-profit and nonp