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This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. From these three steps, an ACC model was formulated that included awareness and consideration as independent

Studiens syfte är att bidra med kunskap till forskningsfältet kriskommunikation genom att anamma ett konsumentperspektiv och undersöka hur användare på TikTok kommunicerar om- och tolkar en kris samt de förutsättningar som funnits externt och internt för användarnas kriskommunikation. Konsumentperspektivet syftar till att bidra med förståelse kring hur organisationers kriskommunikation kan anpassaThe purpose of the study is to contribute with knowledge to the research field of crisis communication by adopting a consumer perspective and investigating how users on TikTok communicate and interpret a crisis as well as the conditions that existed externally and internally for the users' crisis communication. The consumer perspective aims to contribute with an understanding of how organizati

In the district of Hyllie in Malmö, Granitor Properties are building a new block called Embassy of Sharing, which is designed focusing on Agenda 2030. Within the block, the city of Malmö is planning to open a new municipal branch library. The library is expected to collaborate with Granitor Properties and be a part of the sharing economy within the block. The purpose of our thesis is to contribut

The dynamic and fast-growing big data technology attracts a competitive concern by the whole society. This thesis looks into whether such a concern makes sense, and what are the representative scenarios in practice worth an attention. After that, this thesis aims at examining whether EU competition law and Chinese competition law can handle those targeted scenarios under existing law systems throu

Sustainable development requires companies to do their part. Managers are central to the partaking of sustainability in their organizations, having responsibility towards internal and external stakeholders to ensure the organization's long-term survival while being mindful of other things than maximizing profit. SMEs face additional challenges than their multinational counterparts making it mo

This paper investigates the literature concerning market efficiency and how that compares to behavioral finance. The works of Fama (1970) who laid the ground for the efficient market hypothesis and Jegadeesh & Titman (1993) who laid the ground for momentum strategies are both analyzed and compared against each other. A momentum study on the weekly returns regarding the Swedish stock market (OM

I takt med att beståndet av ägarlägenheter har utökats har frågor om fastighetsförvaltning och driftkostnader blivit angelägna att undersöka. Syftet med examensarbetet är att utreda de fastighetsrättsliga och fastighetsekonomiska konsekvenserna av fastighetsbildningsbeslutet för bildandet av ägarlägenheter. Följande forskningsfrågor har undersökts i examensarbetet: • Hur ser utformningen av ägarlThe increasing stock of condominiums has raised questions about property management and operating costs. This thesis aims to investigate the consequences of forming condominiums from both a property law and property economics perspectives. The research questions cover the design of condominiums and the impact of property formation order on operating costs and property management. It will also inve

An extensive body of literature links macroeconomic conditions to mortality and diverse health outcomes in adulthood, but largely ignores the impact on children. Sweden is currently at the verge of an economic downturn, while mental health disorders and psychosomatic problems are the most common health issue amongst children. In this paper, we examine the relationship between business cycles and c

In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. This study reveals complex tribal and inter-group relationships by classifying political memes into attacking, idolising, in

Backgrund: Academics in retirement age are the longest working professional group in Sweden. The need for a prolonged working life among other professions has been arising due to the aging population and its various implications for society. Occupational balance is associated with subjective health and wellbeing as well as work ability thus potentially, having an impact on an individuals’ decision

Psykedelika har länge erkänts för sina kraftfulla effekter på det mänskliga psyket och psykedelisk-assisterad terapi blir alltmer erkänd som en effektiv terapeutisk intervention. Placebo används i klinisk forskning för att validera effekten av en terapi eller behandling. Forskare är intresserade av att visa att en viss behandling är överlägsen jämfört med placebo. En utvärdering av den metodologisPsychedelics have long been recognized for their powerful effects on the human psyche and psychedelic-assisted therapy is becoming increasingly acknowledged as an effective therapeutic intervention. Placebos are used in clinical research to validate the efficacy of a therapy or treatment. Researchers are interested in showing that a certain treatment is superior compared to the placebo. An evaluat

The demands on wireless communications are continuously growing, due to the fact that when higher network capabilities are delivered, new features and applications are created, calling for even higher requirements. To keep pace with these demands and to allow new applications to rise, the limits of mobile networks must be pushed regularly. Therefore, the International Telecommunication Union targe

Tidigare forskning indikerar att personlighet och personliga värderingar är relaterade konstrukt med medelstora korrelationer. Dock har få studier undersökt relationer på fasettnivå. Varje ’Big Five’ faktor innehåller en lägre nivå med ett flertal fasetter vilka tros representera faktorns specifika innehåll. Eftersom de fem faktorerna i ’Big Five’ representerar ett medelvärde av sina respektive faPrevious research suggests that personality and personal values are related constructs with sizeable correlations. However, few previous studies have examined trait-value relations at facet level. Each Big Five trait domain contains several lower-order facets thought to represent the specific contents of the higher-order traits. As a Big Five trait represents an average of its facets, the Big Five

Algae’s interest in the past decade has grown rapidly, with several actors showing this interest within their plans. Drawing on critical resource geography insights on the social production of resources and a conceptual framework built on top of it, this thesis has as its aim the comprehension of to what extent algae’s transformation into a resource is occurring within Europe and Denmark. This res

Gamification har under de senaste åren vuxit i popularitet, inte minst inom arbete. Därför har även forskningen vuxit avsevärt. Forskningen är dock begränsad när det gäller hur gamification påverkar anställdas engagemang. Därför syftar denna studie till att bidra till den begränsade forskningen i form av kvalitativ datainsamling kring hur personer upplever att sitt engagemang påverkas. Den kvalita

Purpose: To investigate whether the ambitiousness of sustainability performance target and/or issuer sustainability profile have an influence on Sustainability-Linked Bond (SLB) yield spreads. Methodology: The utilized econometric approach is OLS regressions on a cross-sectional data. The regressions use yield spreads as dependent variables, a self-constructed ambitiousness proxy, Average Annual

I dette studie har jeg anvendt logbogsnotationer og simple indspildninger til at analysere 20 øvetilfælde, hvor jeg har undersøgt og afprøvet forskellige øvestrategier for at overkomme udfordringerne ved simultan violinspil og sang (violinsang). Gennem analyse af logbog og interview med musikere som har erfaring på dette område, har jeg opnået en større forståelse for mine egne tekniske udfordIn this study, I have used logbook notations and simple recordings to analyze 20 of my own practice sessions, where I have examined and tested different practice strategies to overcome the challenges of simultaneous violin playing and singing (violin singing). Through analysis of the logbook and interviews with musicians who have experience in this field, I have gained a greater understanding

A circular economy is one of the biggest challenges Sweden has to address in order to fulfill the goals set by FN in Agenda 2030. In order to make progress the Swedish government assigned an investigation in 2017. The investigation presented a few suggestions to how Sweden could obtain a more circular economy. One of the suggestions presented by the investigation was called hyberreduction. The nam

In 2011, the UN published a framework called the United Nations Guiding Principles on Business and Human Rights (UNGP) and it has been viewed as a first of its kind, by being a global standard of principles that aims to prevent and address risks of human rights violations concerning corporate activities. The framework was ratified by all UN member states and received support from other non-state a