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What matters in the regional competitiveness of the tourism in China? A case study of Yunnan & Zhejiang Provinces based on Porter’s diamond model

This research presents a case study of the tourism development in China in Yunnan & Zhejiang Provinces. Yunnan is a typical western under-developed province famous for the minorities’ culture and tourism resources, especially natural subtropical and tropical landscape. While Zhejiang is a well-developed province with less tourism resources but popular tourism destination along the east coast C