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Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB

This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. Since the authors wanted to find a broader perspective and analysing secondary data, the following

The Compatibility of the Swedish Alcohol Monopoly with EC Law

Sweden has traditionally pursued a restrictive policy on alcohol. One of the fundamental and outstanding features of this policy is the monopolization of the retail sales of alcoholic beverages. Spirits, wine and beer with an alcohol content of more than 3.5 per cent by volume may only be sold by the State-owned Systembolaget AB. The products available in Systembolaget's shops are selected and

'Centre of main interests' - a New Concept in European Insolvency Law

I find the concept ''centre of main interests'' interesting, since it is a new concept and a key element in the Regulation. It determines applicability of the Regulation - it is only applicable if the centre is situated within the Community (see 4.1 The Objective and Scope). It is decisive for jurisdiction regarding main proceedings (see 5 The Centre of Main Interessts) and decisiv

Keck and Mithouard

Article 28 is one of the key Treaty Articles concerning the integration of national markets. But finding the right way to apply Article 28 is far from being easy, as history shows. The ECJ has not been consistent in its case law on Article 28 EC. The main problem in its approach in the application of Article 28 has been the wideness of the Dassonville-formula, which by its wording catches smallest