Oprah's Book Club 2.0 : en studie av interaktionen på Oprah's Book Club's Instagram
This paper is a study of how users on Instagram interact on Oprah’s Book Club 2.0. American Dirt was the book we studied for interaction between users and Oprah. A lot has happened with the digitalization since Oprah’s Book Club went from announcing the monthly book on TV to announcing it on social media. The outcome of the Book Club 2.0 has welcomed all kinds of opinions, both positive and negati
