Background In the latest years, developments in technology has created new opportunities within the area of after-sales services. Examples of such developments are the Internet of Things and Big Data, which can be used e.g. for predictive maintenance. Combined, the developments imply that there is potential gain for an OEM in using the IoT, Big Data and a transformed business model in their a

Titel: Viljan att närma sig Seminariedatum: 2018-06-01 Ämne/kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15hp. Författare: David Elofsson, Amanda Schultz, Oskar Åkerstrand, Handledare: Jens Hultman Nyckelord: Reklamkapital, viljan att närma sig reklam, reklaminställning, informativ och underhållande reklam, Generation Y Syfte: Syftet med denna uppsats är attTitle: Willingness to approach Seminar date: 2018-06-01 Course: FEKH29, Business Administration: Bachelor Degree Project in Marketing Undergraduate Level Authors: David Elofsson, Amanda Schultz and Oskar Åkerstrand Advisor: Jens Hultman Key Words: Advertising equity, willingness to approach, affinity for advertising, advertising value, advertising appeal, Generation Y Purpose: The purpose of

Anthocyanin, a subgroup of flavonoids, is one of the most extensively distributed plant-based components (Pedreschi R,2007). What impedes a broader industrial adoption of anthocyanins is its poor stability. Micro-encapsulation is one of the most popular techniques to protect the anthocyanins from oxidation. Micro-encapsules consist of a selected encapsulating material surrounding the anthocyanins.

Nyckelord: Marknadsplanering, e-handel, situationsanalys, marknadsföringsstrategi, marknadsföringstaktik Syfte: Syftet med rapporten är att studera hur företag verksamma inom e-handeln arbetar med marknadsplanering när det kommer till situationsanalys, marknadsföringsstrategi samt marknadsföringstaktik. Metod: Med ett interpretativistiskt perspektiv har en kvalitativ studie i form av fyra djupgå

Two decades after emerging from war and after many years of delay, Bosnia and Herzegovina at last submitted an EU membership application in 2016. There is little doubt, however, that candidate status and accession are still a long way off. Reform process is slow, and the country’s state of democracy is undermined by a variety of factors. To evaluate perspectives for the future, this paper investig

Influencers har idag blivit ett aktuellt ämne där allt fler konsumenter låter sig inspireras av influencers publikationer. Vi har därmed valt att undersöka detta problem genom att studera hur den svenska influencern Kenza har en inverkan på unga konsumenters identitetsskapande via sociala medier. Syftet med studien är att undersöka på vilka sätt sociala medier kan ses som en ny arena för unga kons

Sunlight is filtered through the web of branches giving an airy feel to the forest stroll. A soft floor and a light ceiling supported by majestic pillars encloses us in one of the most spectacular places nature has to offer. A homogeneous place, yet with variations in scale, texture and spaces. In one hand, an aggregation of small parts into a whole, on the other, clearly differentiated, strong ob

As a primary driver of climate change, energy systems are often affected by the type of “self-perpetuation and lock-in” that characterize so-called ‘wicked problems’. Although it has a relatively clean energy system, Canada still has provinces (e.g. Alberta, Saskatchewan) that possess carbon-intensive power grids, and provinces that have experienced minimal renewable energy development other tha

Denna studie undersöker fyra folkhögskoleelevers upplevelser av att fördjupa sina kunskaper i rytm och skalor på sitt huvudinstrument genom att arbeta med komposition. Eleverna har fått öppna kompositionsuppgifter med få riktlinjer där elevens eget utforskande och idéutvecklande stått i fokus. Studien bygger på aktionsforskning och kvalitativa intervjuer. Studiens resultat visar att eleverna uppskThis study examines four folk high school students’ experiences with deepening their knowledge of rhythm and scales on their main instruments by working with composition. The students have been given composition assignments with few guidelines, enabling them to focus on their own exploration and development of musical ideas. The study is based on action research and qualitative interviews. The res

Purpose: The purpose of the study is to contribute to the knowledge on the use of risk management and especially ERM in different context. More specifically the aim is to find what similarities and differences there are in the use of ERM between public and private sector, as well as to find what variations there are within each sector. Methodology: The method used during this multiple case study,

This thesis discusses a rather contentious issue of how copyright law possesses musical works nowadays. It is essentially argued in the thesis that current copyright law appears to be too restrictive, leaving not enough space for creativity in the musical world. In this regard, the issue related to musical works are mainly analysed through the prism of the idea-expression dichotomy. One of the gen

Uppsatsen handlar om en undersökning genomförd på två svenska storföretag. Den syftar till att utforska om effektivitet och användarinkludering är något som beaktas vid utformningen av informationssäkerhetspolicyn. Genom enkäter och expertintervjuer etablerar vi vilken roll användaren har, hur denne upplever informationssäkerhet inom sin organisation och om möjlighet till förbättring finns när det

Today, breast cancer is the leading cause of cancer related death in women. Early detection of breast cancer relapse presents increased treatment options and better control. Protein biomarkers from plasma are currently measured by state-of-the-art methods like ELISA, which require antibodies with high sensitivity and specificity. Developing such assays is laborious and time consuming. Thus, there

I alla industrier där partiklar behandlas i torra prover är segregering ett stort problem. Segregering kan ske vid olika steg i processen där partiklarna i fråga till exempel transporteras, blandas eller bara lagras. Det uppskattas att uppemot 30 % av all fördröjning i processer sker på grund av segregering av partiklar(Johanson, 2014). Detta leder till kritiska konsekvenser för ett företag så somSegregation is a well-known process problem that may cost companies quality and time. The aim of this project was to establish a fundamental understanding about sifting segregation by using the sifting segregation tester described in the ASTM International standard. In this work, Cellets and Suglets were used to study particles tendency to segregate at different weight ratios and different particl

Nice girls use snuff? (Fina flickor snusar?) is an inductive study about how young feminists in the academy are negotiating and constructing their identity through the use of snuff. The thematic content analysis proceeds from nine semi-structured life world interviews. This study is based on a poststructuralist understanding of meaning as constructed in the language, as theorized by Scott, Derrida

The financial crisis of 2007 and the subsequent global recession have caused stakeholders, governments and the public to criticise the amorality of the financial sector. For banks, being in the center of critique, corporate social responsibility (CSR) is argued as a promising concept to regain legitimacy. Despite broad engagements highlighting responsibility, distrust towards banks still remains h

Since their emergence in the 1950’s, ice cores have ventured from being scientific objects of concern to a limited number of glaciologists to becoming one of the most iconic representations of anthropogenic climate change. This thesis aims to historicize the way in which ice cores became enrolled into climate discourse, particularly emphasizing the production and representation of temporalities of

Studien tar utgångspunkt i våldsbejakande extrema miljöer och hur dessa skapar och förmedlar en bild av sig själva som starka utifrån svagare samhällsgrupper. Den organisation som har analyserats är Nordiska motståndsrörelsen (hädanefter förkortat NMR) och deras manifest Vår väg, i vilket de uttrycker sin ideologiska övertygelse. I det empiriska materialet har två retoriska teman uppmärksammats oc

A prominent class of explanations for the gender gap in student performance focuses on the gender based interactions between students and teachers. This has led to a rise in discussions in education talks centred on controversial claims that teachers consistently privilege boys over girls. In this study, I examine whether assignment to a same sex teacher influences student performance. The empiric