Into the Metaverse: How Facebook Inc. communicated their rebranding to Meta in the middle of a crisis and how it was framed in the Swedish media landscape
This study analyses how then Facebook Inc. communicated their rebranding to Meta while in the middle of their worst public relations crisis to date, as well as how the news of Meta’s rebranding was framed in the Swedish news media. Through the theoretical framework of image repair and framing, the purpose of this study is to provide deeper knowledge on the aspect of rebranding within the contex