Examensarbetets titel: En djungel av beslut; En kvalitativ studie om föräldrars navigering mellan föräldraansvar och barns exponering för digital marknadsföring av skönhetsprodukter Seminariedatum: 30-05-2024 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 hp Författare: Chuzhen Liang, Sofia Linder & Alexandra Sporrong Handledare: Peter Svensson Nyckelord: Föräldrar,

Title: The Role of Concept Stores: Consumer Perceptions of the Intended Brand Image Seminar date: 2024-05-30 Course: BUSN39, Degree Project in Global Marketing, Business Administration: Master Level Authors: Petra Ohlson & Emma Stenkil Supervisor: Ulf Johansson Research question: Why are fashion manufacturing brands opening concept stores? How does consumers' perception of the concept stor

This study aims to explore the complexities of ethical consumption and identify the factors shaping consumers’ sustainability decisions through online discussions. It seeks to understand how consumers articulate concerns, analyzing topics like the ethical consumption gap, governmentality, responsibilization etc. The research aims to drive positive change in both individual behaviors and societal

Title: Exploring the Dynamics of Short-Format Videos on Social Media Platforms Date of Seminar: 30 May 2024 Course: BUSN39 Degree project in Global Marketing Authors: Ida-Nora Hammar & Selina Johansson Advisor: Annette Cerne Keywords: Semiotics, Short Format Videos, Brand Perceptions, Brand Loyalty, Semiotics, Perfume Marketing. Purpose: The purpose is to explore how consumers understand semio

Purpose: The objective is to understand the impact of external cues and internal cognitive heuristics on fast-commerce websites and whether it affects consumers' perceived scarcity and purchase intentions. Specifically, this study aims to provide a deeper comprehension of the modern online consumer landscape, ever-evolving e-commerce websites, and persuasion tactics. Methodology: This study i

Purpose: The purpose of this study is to understand what effects Perceived Brand Identity Fit of luxury fashion collaborations have on Brand Loyalty and ultimately Purchase Intention. Furthermore, Consumer-Brand Identification with the luxury brand is tested as a moderator towards these relationships. Main research question: What is the relationship between unconventional luxury fashion collabora

The thesis investigates the complexities of meat consumption among women, focusing on why women continue to consume meat despite being aware of its negative impacts. It illuminates the complex interplay between societal norms, personal values, and social dynamics that influence women's meat consumption behaviors. The study highlights a perceived decline in public discourse of the negative impa

Introduction: Reporting of hypoglycaemia and its impact in clinical studies is often retrospective and subject to recall bias. We developed the Hypo-METRICS app to measure the daily physical, psychological, and social impact of hypoglycaemia in adults with type 1 and insulin-treated type 2 diabetes in real-time using ecological momentary assessment (EMA). To help assess its utility, we aimed to de

Translation from Yiddish with Introduction.

As computer vision becomes widely adopted, more applications demand a large effective field of view, something which is aptly accommodated by fisheye cameras. Autonomous driving vehicles, for example, require a full panorama view of their environment in order to navigate effectively. This requirement could be satisfied with as few as four fisheye cameras, one on each side of the car. However, due

Whilst the most obvious impact of the COVID-19 pandemic in the early 2020s was the physical illness and its consequences, the systemic impact was also wide-ranging. In countries where there were sustained periods of ‘lockdown’ or ‘sheltering in place’, public concern was expressed about the educational, emotional, and social impact for children and young people, in both the short and long term. At

With a growing global demand for improved surveillance and security, the thermal camera has seen its use cases and market share expand. Unlike the visual camera, the thermal camera does not require external illumination. Instead, it relies on the fact that all matter with a temperature above absolute zero emits thermal radiation. The thermal camera measures intensity, but another characteristic of

One way to reduce the growing workload for radiologists is to automate the trans- formation of 3D MR images of the brain into the AC-PC coordinate system. In this thesis, both non-deformable and deformable image registration methods were used to register images to a template in the desired space, the AC-PC coordinate system. First, three non-deformable transformations were used together with three