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Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB

This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. Since the authors wanted to find a broader perspective and analysing secondary data, the following

The right to compensation for victims of racial discrimination

This thesis analyses the question of the right to compensation for victims of racial discrimination. The purpose is first of all to determine whether or not victims of racial discrimination have a right to compensation under international human rights law and to establish the content and limits of such a right. In order to achieve this purpose four specific questions are examined, namely: 1. Is th

The Compatibility of the Swedish Alcohol Monopoly with EC Law

Sweden has traditionally pursued a restrictive policy on alcohol. One of the fundamental and outstanding features of this policy is the monopolization of the retail sales of alcoholic beverages. Spirits, wine and beer with an alcohol content of more than 3.5 per cent by volume may only be sold by the State-owned Systembolaget AB. The products available in Systembolaget's shops are selected and

External Competences of the European Community in elation to the WTO

Since the signing of the Treaty on the European Union (TEU) in 1993 the European Union has been base on three &quot&semicpillars&quot&semic. The European Community falls under the so-called pillar I. Under the terms of the TEU the two pillars on the Common Foreign and Security Policy (CFSP) and on Justice and Home Affairs (JHA) differ from pillar I for they do not share the institu