How do companies adapt to an unstable, changing business environment in order to retain their competitive advantage?
Following trends in local and global environments, it is obvious that many companies are faced with difficulties to survive in this competitive environment. Business Model Innovation (BMI) is the key to the firm’s long-term success. The case study of BTC d.d., has been made to give an example how firms should be aware of their weaknesses and strengths in order to constantly innovate their business
