Två varumärken - ett oväntat samarbete: En fallstudie om drivande faktorer inom co-branding.
Title: Two brands - one unexpected collaboration: a case study on driving factors in co-branding. Authors: Jonathan Malmsten, Hugo Röken och Konrad Sahlberg Advisor: Annette Cerne Purpose: Through a case study of the co-branding between Chimi and Kalles, this study wants to find explanations as to why a collaboration arises between two brands within different product categories and with differe
