Mjölken som surnade
Mjölken som surnade Denna studie ämnar undersöka hur en organisation kan kriskommunicera på det sociala mediet Twitter, under en förtroendekris. Det bondeägda kooperativet Arla går på knäna i den rådande mjölkkrisen, trots det har det uppdagats att delar av Arlas organisation haft en osund kostnadskultur. SVTs Uppdrag granskning sände den 3 februari 2016 sitt tredje reportage kring Arla, vilket föThe soured milk The purpose of this study is to examine how an organization can crisis communicate on the social media channel Twitter during a crisis of confidence. The farmer-owned cooperative Arla is having financial trouble as the milk crisis have put a lot of the former Arla owners out of business. But in some parts of the organization, an unhealthy cost culture has been detected. On February