The Customer Experience in the Sharing Economy: A Context Specific Approach to Airbnb
Purpose: The study aims to investigate the multi-phased customer experience for accommodation through Airbnb and its relation to the concepts of co-creation and expectation. Methodology: Through abductive reasoning, this study uses both qualitative and quantitative method to achieve the stated aim. The interview will be used to develop the explanations for answering the research questions. In add