Political Microtargeting: A Mixed Method Study in a Multi-Party System
This study investigates political microtargeting in a multi-party context, more specifically, in a Swedish setting. By utilizing a mixed-method approach, the objective of the study is twofold. Firstly, interviewing researchers and political parties regarding their perception of microtargeting to generate a holistic view around the technology and its utilization. Secondly, implementing a survey wit
