Making sense of the Master Data Management (MDM) concept: old wine in new bottles or new wine in old bottles?
This paper presents an insight into the emerging concept of master data management (MDM) and highlights issues that both academics and business managers should consider to better understand the meaning of this ‘hot topic’. This critical reflection paper is forward-looking and uses the concept of the knowledge discovery in databases (KDD) process to present an abstracted view of the potential steps