Formulating a Proactive Entry Strategy for Ericsson in India New Site Leasing Industry
Ericsson India is looking into the possibility to enter a new business in the country. The business is a “telecom site leasing” service which would be included in Ericsson’s service portfolio. Services are an increasingly important part of the company’s total revenues. Demand for so called turn-key services, meaning full implementation and control over a customer’s network, is an example of a serv