Titel: Personligt varumärke - Elitidrottarens resa in i näringslivet Seminariedatum: 2018-06-01 Kurs: FEKH29 - Examensarbete kandidatnivå i marknadsföring, 15 hp Handledare: Jens Hultman Författare: Ida Ahnberg Algerbo, Izabelle Borg Nilsson, Fanny Götesson, Zecira Musovic Nyckelord: Varumärke, Personligt varumärke, Strategisk branding Syfte: Uppsatsens syfte är att genom kvalitativ forskning ge lTitle: Personal Branding - the Shift from Sports to Business Seminar date: 2018-06-01 Course: FEKH29 - Business Administration: Bachelor Degree Project In Marketing Undergraduate Level, 15 Credits Advisor: Jens Hultman Authors: Ida Ahnberg Algerbo, Izabelle Borg Nilsson, Fanny Götesson, Zecira Musovic Keywords: Branding, Personal branding, Strategic branding Purpose: The purpose of this thesis is

In 1938, Pearl S. Buck was awarded the Nobel Prize in Literature, thanks to her second book The Good Earth about a Chinese farmer. Blistering criticism came from the American cultural elite that claimed her style of writing did not reach the Nobel Prize standard. Buck responded by saying that her style of writing was influenced by the Chinese novel rather than the Western novel. This study will co

Today, the global marketplace enable supply chains to be spread out and linked across the world, thus increasing the nodes and parties involved. This combined with customers expecting the same or increased product availability has increased the need of an agile and robust supply chain. In order to achieve this, it is of vital importance for companies to be aware of and know how to work with their

The industry today strives for the development of new materials and production methods to reduce CO2 emissions and production cost with lighter materials and more effective manufacturing processes. Scientists and engineers work with different methods and models to ensure the demands for new technology. The aim of this thesis is to experimentally measure the mechanical properties of two titanium al

Den sociala interaktionen är i ständig förändring och påverkas av de förutsättningar för interaktion som de interagerande individerna har. Under de senaste tio åren har en stor del av den sociala interaktionen flyttat till internet, och det är rimligt att anta att förutsättningarna på internet påverkar interaktionen där. Utifrån ett interaktionistiskt perspektiv avser denna studie undersöka hu

In order for semiconductor materials to be suitable for implementation in new and progressive devices they have to be of better electronic characteristics than currently used materials, and maintain these once treated and put into action. It is important to verify that bulk characteristics are not hindered at the surface when a given semiconductor is put in contact with another material due to nec

Denna studie syftar till att undersöka hur mobiltelefoner kan användas på ett produktivt sätt i instrumentalundervisningen. Studien har ett kvalitativt forskningsperspektiv och baseras på intervjuer av 4 informanter, alla instrumentallärare på gymnasienivå, med fokus på deras användning av mobiltelefoner samt dess roll i skolan. Studien har också fungerat som en förundersökning av en app för just This study aims to research how the productive use of mobile phones can benefit instrumental teaching. The study is based on qualitative interviews and was conducted with four informants, instrumental teachers, who were interviewed about their use of mobile phones and its role in school and education. The study has also functioned as a preliminary investigation of how a potential mobile phone app

This thesis is a qualitative case study conducted in the context of the Swedish fashion retailer MQ. Due to the growing importance of sustainability the purpose of this study is to investigate how retailers’ sustainability work on corporate level is translated and communicated in the retail store environment. Further, it does also aim to explore how the physical space can be used to enable, encour

Titel: Ledare i krissituationer Nivå: Kandidatuppsats, Service Management, Lunds Universitet Författare: Azra Merdanovic och Maiken Höglund Persson Handledare: Johan Alvehus Syfte: Att kritiskt undersöka huruvida det existerar strategier ledare kan använda vid krissituationer som uppmärksammas av media. Metod: Kvalitativ studie med en abduktiv ansats. Data samlades in via Youtube där vi valde

The purpose of this thesis is to provide a deeper understanding of how organizations learn from previous investment decisions and to develop a framework that suggests an illustrative overview of how the experience from a previous investment decision process is turned into organizational learning. The study used a qualitative approach consisting of a multiple case study. In addition to the literatu

Biometric recognition systems are widely used to recognize an individual. Fingerprints is a biometric identifier and are today widely used in smartphones for biometric recognition. The fingerprint software used in smartphones are great and fast, and usually implemented for one person usage. A fingerprint software used for smartphones often conducts a one-to-one comparison between the sample and th

Kombinationen folkökning och klimatförändringar har lett till en ny fas inom byggbranschen. Pressen är hög på att bygga bostäder och så även kraven på energieffektiva och miljövänliga byggnader. Driften av bostäder är nu utvecklad till en sådan nivå att själva produktionen och byggnationen av bostaden genererar störst klimatbelastning under dess livstid. Nya byggmetoder med lägre klimatpåverkan är

Purpose: The purpose is to explore the institutional forces in a transitional regulated economy. Furthermore, the study seeks to gather information about firms’ perception of these forces and the way by which these firms seek to handle them and use them to build competitive advantages. Methodology: The study is of qualitative character with an instrumental case study design and a mix of deductiv

Dry Etching is widely used in nanoprocessing as a method of pattern transfer onto a hard substrate, like silicon. Improving the resolution of this etch process is an important step in reducing the feature size in, for instance, computer microchips, or Nanoimprint Lithography stamps. TheReactiveIonEtcheratLundUniversityhasrecentlybeenupgradedwithaturbo molecular pump. This allows for lower pressure

Internal crisis communication has remarkably been neglected both in research and in practice, even if there are studies that claim that internal stakeholders have a pivotal role during a crisis. This study aims to understand how multinationals use internal crisis communication and in what way they engage with their employees before, during, and after a crisis. Using the contingency theory of accom

I detta arbetet utvecklas en metod för att göra approximativa beräkningar av grundtillståndet för ett kvantmekaniskt system bestående av flera partiklar.In this thesis a method for doing approximate calculations of the ground state of quantum mechanical many-body systems is developed and implemented. This method uses the Hartree-Fock method as a starting point and approximates the ground state as a linear combination of non-orthogonal Slater determinants. The Slater determinants are added consecutively by minimising their associated energy while k

All-inorganic CsPbI3 perovskite quantum dots (QDs) have attracted intense attention for the application in photovoltaics and optoelectronic applications due to their phase stability and great photoluminescence (PL) properties. However, the their photostability is still to be investigated in detail. In this thesis work, we studied the photostability of the CsPbI3 QDs suspended in hexane and found l

I och med att konkurrensen om kunderna ökar behöver utformningen av platser syfta till att attrahera människor. Som en konsekvens av den ökade konkurrensen är det viktigt med samlokalisering av handelsaktörer för att locka människor till platsen. Att vissa platser är mer välbesökta än andra beror bland annat på handelsagglomerationers samt enskilda ankarbutikers olika dragningskraft. En av de anka

Purpose: The purpose consists of gaining an understanding of how young consumers engage on Instagram. This was done by applying the perspectives of social influence and influencer marketing. Methodology: This study utilized a qualitative method from a social constructionist standpoint. The study has adopted an abductive approach. Ten semi-structured interviews with female participants have been