Förlaget som varumärke : läsares märkeskännedom om förlag
This thesis explores the relationship between the reader or buyer of books and the brand of the publisher on the Swedish book market. The aim is to investigate whether the name or logotype of the publisher is important for the average reader and what aspects might be more or less important than the publisher. A digital survey was sent out to reach a wide range of informants. Three focus groups wer
