The political theology of IKEA: An ethnographical account of subjectification at an IKEA store
Abstract in UndeterminedThis paper is an ethnographical account of a visit to the IKEA store in Älmhult, Sweden. In this paper IKEA is understood as something beyond a retailer offering consumer goods to consumers, and the bond between IKEA and the consumer is understood as something emerging before and extending beyond the contract into which the consumer enters as she or he pays for the goods be
