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Grönt är inte alltid skönt - En kvalitativ studie om svenska konsumenters upplevda osäkerhet och informationssökning i samband med miljöargument i reklam

Sammanfattning Examensarbetets titel: Grönt är inte alltid skönt - En kvalitativ studie om svenska konsumenters upplevda osäkerhet och informationssökning i samband med miljöargument i reklam. Seminariedatum: 2015-06-04 Ämne/kurs: FEKH29, Företagsekonomi: Examensarbete på kandidatnivå i marknadsföring, 15 högskolepoäng. Författare:Matilda Larsson, Matilda Lundin, Katarina Tran Handledare: LAbstract Title: Green is not always clean - A qualitative study of Swedish consumers’ perceived uncertainty and information search in case of exposure to environmental claims in advertisement. Seminar date: 2015-06-04 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 ECTS. Authors: Matilda Larsson, Matilda Lundin, Katarina Tran Advisor: Lars

Styvföräldrars delaktighet i familjebehandling sett ur tre perspektiv-styvförälderns, förälderns och behandlarens

Syftet med denna uppsats har varit att undersöka styvförälderns delaktighet i familjebehandling utifrån tre perspektiv; styvförälderns, förälderns och behandlarens. Genom kvalitativa, semistrukturerade intervjuer ställdes frågor till tre styvföräldrar och två föräldrar vilka genomgått familjebehandling inom kommunens socialtjänst respektive i två olika BUP-verksamheter. Tre behandlare från olika b

The Role of Psychosocial Work Environment and Time Management in Understanding Perceived Stress and Job Satisfaction in Office Work

In recent years an increase in stress and mental strain in the workplace has been reported for instance in office work (Arbetsmiljöverket, 2014). This study examined a model that combines concepts from Karasek and Theorell´s (1990) Job Demand-Control-Support model, which has earlier been related to stress, with Macan´s (1994) Time Management Behavioral model. The aim of the study was to investigat

Social Innovation in Territorial Context : Case study of region Skane

Social Innovation (SI) is a highly relevant concept in the modern world. The concept responds to complex societal challenges and provides innovative solutions to unmet social needs. This study is drawing upon SI theories that emphasize importance of territory, mainly from socio-political perspective, for SI. Based on interviews with seven stakeholders working with SI in the public sector, NGOs, ac

Innovationer för en hållbar utveckling inom transportbranschen

Forskningen har visat att det finns olika åsikter om innovationer kan leda till hållbar utveckling. Det finns en del forskare som menar att man med hjälp av innovationer kan uppnå en hållbar utveckling, men det finns också forskare som hävdar det motsatta. Forskningen kring vad CSR innebär är fortfarande mycket oklar, vilket kan göra det svårt för företagen att veta hur begreppet egentligen ska ha

Analytical and Numerical Study of Thermally Stratified Flow above a forest

In order for our energy consumption to be sustainable, we need to rely more and more on renewable energy resources, such as solar power and wind power. In Sweden, 69% of the land area is covered in forest. To open up the possibility of exploiting these forested areas for wind power production, it is desired to gain a better knowledge of the flow situation above forests. An analytical and a numeric

Att förstå omsorgsarbete – En studie om hur personal på särskilt boende framställer motiv bakom varför man gör som man gör

The aim of this study was to understand how care providers/ staff in nursing facilities for older people express the way they conduct their work. The purpose was based upon earlier research indicating a gap between policy and everyday practise. The questions were formulated on the basis of earlier research pointing to an inability for nursing homes to be flexible when faced with the needs and righ

Toxiska variationer vid naturliga pH för joniserande läkemedel

Riskbedömningar i Europa har vid flera gånger pekats ut som att undermåliga. En aspekt som ofta förbises är den av pH-nivåer hos det omgivande mediet. Eftersom 80% av alla läkemedel är joniserbara, vilket påverkar biotillgänglighet och därför toxiciteten för ämnet, kommer ett förbiseende av denna aspekt skapa en stor osäkerhet i risk. Denna studie visar att riskerna med joniserbara föreningar i ÖsRisk assessments in Europe have at multiple times been pointed out as being substandard. One aspect that is often overlooked is that of the pH levels of the surrounding medium. Since 80% of all pharmaceuticals are ionizable, which affect the bioavailability and therefore toxicity of the compound, overlooking this aspect will create a great uncertainty in the risk. This study shows that the hazards

Leadership in Regional Innovation Systems. A case study of two policy networks in the region of Scania, Sweden.

Scholars have argued that successful policymaking should take into account the systemic aspect of a Regional Innovation System and involve a variety of actors in policy processes. Leadership is an important element for enabling collaboration and coordination among these actors, for example in the emergence of policy networks. The aim of this study is to provide a dynamic view of leadership in poli

Russian Monotowns

Monofunctional towns of Russia represent the extreme case of specialized settlements where the socio-economic development mostly or fully depends on the performance of one or a few town-forming enterprises. This phenomenon obtained attention after the Soviet Union collapse, which has resulted in worsening of the socio-economic situation in monotowns. However, since the 2000s the differentiation in

Self-supply of goods in the light of the principle of fiscal neutrality

Article 16 of the VAT Directive, which regulates the self-supply of goods, is a good example of how it is complicated to achieve fraud resistance and full compliance with the principle of fiscal neutrality in the current system of VAT. This provision concerns taxation on business goods used for private purposes, which has shown to be a complex area of VAT. Although the application of this rule has

The effect of household income on household consumption in China

China’s economic growth undoubtedly led to an increase in the standard of living. Nevertheless, the price that China paid for this remarkably fast growth since its opening up in 1978 cannot be neglected. Due to a restructuring of the economic growth model, inequality occurred to a certain extent and has been strengthened by Chinese institutional features. The current growth model is considered as

Utformning av gångfartsområden

Today there is a push towards creating vibrant cities where the status of pedestrians and vehicles in the traffic environment is more equal. One possible way of enabling this is to introduce walking pace areas, where drivers must keep walking speed and also must give way to pedestrians. In this work four walking pace areas are selected in order to investigate what makes them function as intended.

Normcore : när antimode blir mode.

The object of this thesis is to analyze and discuss normcore and its discursive relationship to subculture and mainstream. The urban district Williamsburg and the French fashion brand Céline will respectively be used as cases to exemplify these two different aspects. Normcore is an attitude that the trend agency K-HOLE mapped out in their report Youth mode: A Report on Freedom. The attitude turned

Oil Price Shocks Effect on Economic Growth - OPEC versus non-OPEC Economies

Purpose: The purpose of this thesis is to analyse how oil price shocks affect the economic growth in net-oil exporting countries. The aim is to conclude whether the economic growth in the Organisation of Petroleum Exporting Countries (OPEC) is more sensitive to oil price shocks than the economic growth in other exporting countries. Method: The data used covers the years 1980 to 2008 and includes