The CSR Communication Paradox from a Consumer Perspective - How are a Corporation's CSR Engagement and Communication Efforts Understood and Perceived by Consumers?
Corporations’ evident struggles and failures in the 21st century to communicate their CSR efforts effectively to consumers, along with the scarce research available on the topic of CSR communication, are two key factors that have captivated our interest and awakened a desire to investigate the area of consumer perceptions and CSR communication. The rising consumer skepticism and consumers’ lack of
