Managing Packaging Design for Sustainable Development : A Compass for Strategic Directions
Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. What is missing is a compass that can guide practitioners in the right direction. ThisThis book is about packaging design for sustainable development, the kind of design that can make our lives friendlier, our planet greener and our businesses richer. It is necessary and obvious that we need to move towards a more sustainable society, as we see more pollution in our oceans, more waste in our streets, more landfills and the tremendous waste of essential resources such as food on our