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Title The social media paradox How social media and influencers affect consumers’ perception of quality of life Course Code BUSN39 Global Marketing Authors Elisabet Lund & Paulina Haux Supervisor Peter Svensson Keywords Social media, Influencers, Conspicuous Consumption, Quality of Life and Consumer Behavior Purpose The purpose of this study is to investigate how consumers perceive the co
Konceptet personalisering innebär att fokus allt oftare riktas mot individuella politiker och deras personliga egenskaper. Sociala medier, så som Instagram, har gjort konceptet än mer aktuellt då möjligheterna att politiskt kommunicera personligt har ökat genom dessa. Studien ämnade att undersöka om personaliserad kommunikation av framstående svenska politiker på Instagram har ökat under den senasPersonalisation is a concept which is based on the idea that focus is increasingly directed at the individual politician and his or her personal characteristics. Social media, such as Instagram, has revived the concept since the possibilities for personalised political communication have increased. This study aimed to examine if personalised communication among prominent Swedish politicians on Ins
Bitcoin has become a mainstream in the financial world. It has several similarities with Gold as low correlation with stocks, inflation hedge, government decentralization and the no currency attachment. Therefore, the name of the new “Digital Gold”. This study compares Gold and Bitcoin, offered as an alternatives financial assets. Thus, there are two research questions. First, if Bitcoin helps to
The emergence of social media opens up more places for interaction. The interaction enables individuals to produce how they want to be perceived by an audience, which can be referred to as image. Image is essential since people will act to fit this picture. However, image can be ravaged in a moment, which causes individuals to take actions to repair the audience's perception of image, if threa
Forskning visar att behovet av människans kontakt med sina biologiskt nedärvda affekter är viktig för att uppnå affekttolerans, vilket ger förmåga att mentalisera och kognitivt tänka om både sina egna och andras känslor. I psykoterapi tränas affekttolerans. Det kan vara en stor utmaning för människor att exponeras för de affekter man förkroppsligat. När affekterna aktiveras blir de ett hot för perResearch shows that the need for human contact with its biologically inherited effects is important in achieving affective tolerance. This provides the ability to mentally and cognitively think about both their own and others' feelings. In psychotherapy, stress tolerance is exercised. It can be a great challenge to be exposed to the effects that are embodied. When the effects are activated, th
Under de senaste 10 åren har cirka en miljon människor sökt asyl i Sverige varav hela 163 000 enbart under 2015 när den stora flyktingvågen tog fart i världen. Detta satte stor press på Sveriges hantering av flyktingar och framförallt kommunernas bostadsförsörjningsansvar. Den 1 mars 2016 införde regeringen beslutet att kommunerna är skyldiga att ta emot ett visst antal nyanlända i syfte att ge deDuring the last 10 years approximately one million people have applied for asylum in Sweden and 163 000 only during the big stream of immigrants in 2015. This put a huge pressure on the Swedish management of immigrants and the housing for this group of people. The 1st of March 2016 the Swedish Government introduced a law where the Swedish municipalities are obligated to receive a certain number of
Denna uppsats bygger på min översättning av Cristina Peri Rossis novell “La tarde del dinosaurio” ur novellsamlingen med samma namn. Syftet med uppsatsen är att belysa svårigheterna i att översätta de av författaren medvetet valda mångtydiga ord och fraser som har en viktig och framträdande roll i novellens egenartade stil och för den historia som berättas, samt att visa på vilka konsekvenserna bl
Användandet av storytelling i syfte att marknadsföra är allt mer vanligt, trots det finns det fortfarande en brist på information som vägleder företag i hur de kan använda storytelling och vilka tekniker de kan dra nytta av. Därmed syftar denna studie till att analysera hur storytelling kan användas i ett marknadsföringssyfte utifrån två prisbelönta reklamfilmer. Vidare har studien även till syfteStorytelling is a common marketing practice, although there is still an absence within the field of research regarding how companies can use storytelling and what techniques they can draw use from. Therefore, this study aims to analyse how storytelling can be used in marketing by studying two prizewinning commercials. Accordingly, this study also aims to provide marketing practitioners with deeper
Syftet med denna undersökning är att analysera den riskjusterade avkastningen av svenska aktie-, ränte- och blandfonder under perioder av svensk lågkonjunktur. Undersökningen fokuserar på två perioder av lågkonjunktur, 1996-1999 och 2008-2015, de prestationsmått som används för att analysera de olika fondkategorierna är Sharpekvoten, Treynorkvoten samt Jensens alfa. T-test görs också för att testa
Denna uppsats syftar till att analysera och diskutera kriskommunikationen och krishanteringen inom svenska myndigheter för tre olika fall; Estoniakatastrofen 1994, Tsunamikatastrofen 2004 samt Terrorattentatet på Drottninggatan 2017. En väl fungerande krishantering bygger på samverkan på olika nivåer. Såväl efter Estoniakatastrofen 1994, Tsunamikatastrofen i Sydostasien 2004 samt Terrorattentatet
The aim of this study was to interpret and increase the understanding of how various factors have an effect on preschool teachers’ assessments to report maltreated children to the social services and to study their routines and guidelines. Interviews with four managers for preschools form the basis of this study, including their written guidelines. The study also focused on the differences between
The new legal framework for marine biodiversity of areas beyond national jurisdiction (BBNJ) will be formally developed under the United Nations due to demands to fill a legal gap addressing BBNJ loss and justly sharing benefits from BBNJ. Since there is no global legal framework for BBNJ even though related agreements exist (i.e., United Nations Convention on the Law of the Sea and Convention on
Despite the large quantity of studies done on the field of leadership and small and medium sized enterprises (SMEs), current literature lacks the link between these two topics and very little research has actually been done to examine the relationship between leadership styles and management within SMEs operating in Sweden. Taking into account the relevance of this research topic, this thesis aims
This research project is intended to provide perspective on the role of leadership and decision-making of managers who are positioned in organizations that deal with crises and security-risks. By giving an insight to managers biographical accounts and combining it with previous leadership publications, this study has focused on what decisions such managers make, and the assessment of their respons
This study has aimed to problematize how luxury retail brands transfer luxury experience from offline to online and to contribute with knowledge on how they visually communicate in two different communication mediums. This study has been based on two research areas within luxury retail brands, visual merchandising and online visual merchandising. Further, as a result of the limited research on onl
Ease of Doing Business Index is published every year by the World Bank, and is used to describe how simple it is to start-up and run a business in different parts of the world. The index is constructed by eleven indicators, which are based upon around forty underlying variables. This essay examines the correlation between the underlying variables for the indicators Starting a business and Paying
Existing research acknowledges users as an important external source of innovation for firms, but mainly focuses on user innovation in mature firms. The aim of this paper is to understand why and how startups strategically integrate users in the innovation process. To achieve this purpose we chose an abductive, qualitative research approach and conducted a multiple case study on six Swedish high-t
Tack vare nytänkande teknik och den tekniska utvecklingen, har en kombination av Cloud Computing, Internet of Things och Data Analytics kunnat realisera fenomenet smarta hem. Med syfte om att underlätta hushållens vardag genom diverse smarta enheter har tekniken med ständigt internetanslutna enheter i hushållen som hanterar känslig och personligt identifierbar data, har dock orosmoln kring den per
The purpose of this thesis is to investigate if a CEO with finance and accounting working experiences would affect corporate hedging decisions, in terms of the decision to hedge, the extent of hedging, and the type of hedging tools used. This thesis uses panel data regressions where the hedge ratio, binary hedging decisions and hedging types are dependent variables, controlled by independent varia
This paper investigates the UK REIT sector in response to the Brexit vote and compares it to the REIT sector of other central European countries. The underlying consideration for the research question is related to the vote’s economical impact on the direct real estate market. The aim of the study is not only to detect whether the stock market reflects the information about a future demand shift i
