Is there a common theme?: A case study on the mediating influence of brand nostalgia between revitalization and brand image of theme parks
Purpose: This research analyzes the phenomenon of brand revitalization and brand nostalgia in order to understand their influence on brand image. Design/Methodology: This study is based on a qualitative approach. It involves two case studies, both of which are studied through secondary data and focus groups. Findings: This research found that nostalgia can have positive or negative effects when th
