When wrong is right : leaving room for error in innovation measurement
Purpose: The purpose of this paper is to contribute to a better understanding of the occurrence of strategic error in using key performance indicators (KPIs) in innovation Design/methodology/approach: This case study was conducted at the innovation department of an organization in the process industry that operates production sites and sales organisations worldwide. Observations and interviews werTo date, measuring innovation has not been an exact science. As in many areas of organizational life, errors in measuring innovation are a recurring fact. Innovation researchers and practitioners alike have become increasingly interested in understanding the occurrence of organizational errors and how these errors affect innovation and its measurement. This empirical study aims to address this und