Framing the COVID-19 Vaccine: An Experimental Investigation of the Influence of Gain and Loss Frames on Intention to Receive COVID-19 vaccination
Since the outbreak of the COVID-19 pandemic, vaccination hesitancy has not become a new phenomenon, but a new threat. Although a large body of research literature exists that focuses on the influence of frames on intention to vaccinate, no framing studies exist yet that address the COVID-19 vaccine due to the recent pandemic. This study aims to produce new knowledge on the influence of gain and lo