How to apply Activity-Based Costing on a brand level in a multi-brand portfolio
Background Activity-Based Costing is a costing method arisen in 1980’s as a response to changed cost structures. As business had become less labour intensive, Kaplan and Johnson argued that the traditional management accounting methods, using direct labour as cost base, were out-dated. Instead, Activity-Based Costing is based on the costs for the activities that the products require. The methodolo