Unraveling the complexity of "city brand equity" : a three-dimensional framework
Purpose– The purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain.Design/methodology/approach– The study builds upon a database of 217 articles dealing with the phenomena of city branding retrieved from Lucarelli and Berg.Findings– City brands are und
